More about Rihanna's LVMH Deal named Project Loud France

More about Rihanna’s LVMH Deal

Via Vogue: Rumblings of a deal between Rihanna and LVMH first emerged in January, and now, new findings from French accounting firm Ledouble show that the venture – entitled Project Loud France after the popstar’s fifth album Loud – is firmly in motion. NOW CONFIRMED: FENTY IS LAUNCHING SPRING 2019 Transactions filed show that Rihanna […]

Fenty Beauty by Rihanna

Fenty Beauty generates 500 million euros in its first full year

Via Business of Fashion: We now know the value of the Fenty Effect: 500 million euros. That figure represents the sales generated by Rihanna’s Fenty Beauty range in its first full year in business, LVMH reported last week. The brand, created in partnership with the French luxury conglomerate’s Kendo Beauty division, launched in September 2017, and […]

Rihanna attends Louis Vuitton fashion show in Paris, June 2018 - see photos

Rihanna said to launch luxury house with LVMH

Via WWD: Rihanna is getting ready for her next act in fashion, and with the world’s largest luxury group as her partner, WWD has learned. According to multiple sources, LVMH Moët Hennessy Louis Vuitton and the music sensation have been in secret discussions to launch a luxury house under her name. That would make it the first […]

Rihanna on a set of a photoshoot in Paris

Rihanna was spotted once again in Paris. According to some reports, was photographed heading to the PUMA spring/summer 17 campaign photoshoot. Additionally, Yahoo reported that this holographic lip color is set to be the first product released under the Fenty Beauty by Rihanna line. We are totally in love with her boots!