New Fenty Puma collection is here

New Fenty Puma collection is here

Rihanna returns as creative director for the latest FENTY PUMA by Rihanna collection. Beachy and badass, it’s a vibrant, unexpected mashup of high fashion, extreme sport, and beachwear. Masculine motocross gear meets laced-up lingerie. Sporty silhouettes collide with sexy, skintight swimwear. And summer vibes are in full effect with bold branding, daredevil detailing, and splashes […]

Fenty Puma new collection to drop on March 15

Fenty Puma new collection to drop on March 15

Remember when Rihanna slayed the New York Fashion Week back in September? Brave designs, colors and cuts – she won the NYFW with the Spring/Summer 18 collection. I have great news for all fashion lovers – the first drop was scheduled for March 15, 2018. Rihanna announced the date alongside two promotional photos featuring her. […]

New Rihanna x Stance Holiday collection is here rihanna-fenty.com

New Rihanna x Stance Holiday collection is here

Thottie or nice? Now you can be both thanks to Rihanna’s new Holiday collection for Stance. The collection features five models and each of them will transform your Holiday look. Holiday 2017 collection follows the Clara Lionel Foundation socks released in September and the Iconic Looks collection from August. Head over to brand’s official website […]

Behind the scenes Rihanna's Chopard campaign

Behind the scenes Rihanna’s Chopard campaign

Announced in April 2017, Rihanna’s Chopard collaboration included two collections: Joaillerie and High Joaillerie. Rihanna updated her Facebook page with a behind the scenes video of a photoshoot for the later. In the video you can see her posing with a diamond watch composed of 30.76 carats of flawless white diamonds and other pieces from the High […]

New Fenty Puma drop on November 2nd, 2017 rihanna-fenty.com

More Fenty Puma AW 17 to drop this Thursday

Rihanna’s highly successful autumn/winter 17 collection is about to come back with more clothes and styles. Announced today, the next drop is taking place on Thursday, November 2nd. The apparel, shoes and accessories will be available for purchase at PUMA stores worldwide, as well as on Puma’s website. Alongside the announcement, Rihanna shared a new […]

Rihanna on Fenty, Instagram trends and what's cute in guys rihanna-fenty.com

Rihanna on Fenty, Instagram trends and what’s cute in guys

Rihanna does not simply enter a room; she makes an entrance. And on Friday afternoon at the Bloomingdale’s flagship store in New York City, she was escorted inside by an exuberant high school marching band decked out in Fenty University gear, which brilliantly abbreviates to “F.U.” The occasion was a “pep rally” for the drop of Rihanna’s Fenty x […]

Fenty University

Fenty Puma by Rihanna Autumn/Winter collection drops this Thursday

Rihanna is taking you to school. In March Rihanna took over Paris  with her Autumn/Winter 17 collection for Puma and on Thursday (September 28) you will be able to purchase some of the items showed on the runway. Fenty University was really fun for Rihanna to create because she wasn’t allowed to dress up for school when […]

Rihanna attends Fenty Puma after party in New York

No one wears Fenty Puma like Rihanna herself and last night we got another proof of that. Rihanna looked like a whole snack as she arrived at the official after party right after she showed everyone how you’re supposed to show your collection at the New York Fashion Week. Before the show she was photographed […]

Rihanna attends Chopard dinner in Cannes

Rihanna keeps the fashion world on its toes. Just because the superstar can go avant-garde doesn’t mean she’s forgotten how to do classic glamour, and at Cannes last night, she tapped into her regal side. In town to toast her collaboration with Chopard, Rihanna arrived at the collection’s dinner wearing the only logical option: layers […]

Rihanna will collaborate on a line of merchandise to benefit Haiti

Rihanna’s impact on the fashion world is indisputable. Now the singer has revealed that she will further strengthen her ties to the industry by collaborating with The New School’s Parsons School of Design, Donna Karan’s Urban Zen Foundation and Haitian artists to develop a line of merchandise. Sales of the product will help support the […]

Rihanna opens the FENTYXPUMA pop-up shop in Los Angeles

Rihanna and PUMA know how to treat their fans. They organized a Rihanna Experience event at FENTYxPUMA pop-up shop in Los Angeles yesterday. RiRi was in good spirits as she played the shop assistant. She even went live on Instagram! If you are nearby 1050 Wilcox Ave make sure to check out the FENTYxPUMA spring/summer […]

Puma Expects Robust Earnings, Thanks in Large Part to Rihanna

Following a rebound year in 2016, Puma said it expects to deliver robust first-quarter results, prompting it to raise its guidance for the current year. In the first quarter, consolidated sales expanded approximately 15 percent on a currency-adjusted basis to €1.005 billion ($1.07 billion) while increasing 18.0 percent on reported terms. RIHMINDER: FENTYXPUMA SPRING/SUMMER COLLECTION […]