Rihanna’s UNLOCKED Wins Best Use of Social Media

UNLOCKED won the ‘Best Use of Social Media’ Award at the 2011 Creative Media Awards.

The Rihanna: UNLOCKED campaign was designed as a thank you to her millions of fans worldwide, aka the #RihannaNavy. The campaign put the fans in the driver’s seat with the power to unlock exclusives from Rihanna’s new album. The interactive, gamified experience centered on the artist’s Facebook profile, through which The “Navy” was tasked to work in combination with fans around the world on multiple “missions” to access new content.

About Post Author


I am a fan since 2005, a stan since 2007. She is empowering, daring, fearless and anything anyone always dreams to be in their lives. She also makes amazing music and never fails to surprise her fans.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.