Rihanna's brands: what's new?

Rihanna’s brands: what’s new?

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Hello there, Navy! January was filled with Rihanna’s brands releasing different products so I decided to make one post to sum it up for you. I will be covering Fenty Beauty new makeup products (including a mascara!), Savage x Fenty new collections and FENTY.

Fenty Beauty: first mascara, pencils, new Gloss Bombs

January 16 was a sacred day for all beauty lovers because Fenty Beauty dropped its very first mascara! Meet the Full Frontal Mascara, designed for a fully exposed lash look, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls. Full Frontal Mascara retails at $24.

If you want to learn more about the product, head over to Rihanna Online’s Fenty Beauty page where I add all the products the brand releases.

To show you how amazing this mascara is Rihanna recorded a Tutorial Tuesday video for you! She is soooooo cute.

Also on January 16 the brand dropped Flypencils, creamy longwear, water-resistant pencils eyeliner in a rainbow of 20 matte, shimmer, metallic, and glitter shades for effortless no-limit looks that last. Flypencil retails at $22.

Unfortunately, no cute tutorial video for this one :(.

January was also a big month for Fenty Beauty as the brand launched in Russia on January 31. To celebrate the launch in that country, the brand launched two new products: three shades of Gloss Bombs and What It Dew Makeup Refreshing Spray.

Gloss Bomb Universal Lip Luminizer was a hit ever since the debut of Fenty Beauty so it’s only right to release more shades of this product. Fenty Beauty took two shades they previously released in mini versions Sweet Mouth and Hot Chocolit and added a totally new one: Glass Slipper in a clear shade.

The second product is What It Dew Makeup Refreshing Spray. This super fine mist instantly revives skin with the hydration it needs to look and feel its best. The spray retails at $30.

Fenty Beauty What It Dew Makeup Refreshing Spray

Savage x Fenty: Valentine’s Day and Spring

Rihanna announced the Savage X’s Valentine’s collection in collaboration with Adam Selman. The collection included special designs for Xtra members and the photos that accompanied the campaign were pure fire.

  • Rihanna x Adam Selman Savage X Valentine's Day collection 2020
  • Rihanna x Adam Selman Savage X Valentine's Day collection 2020
  • Rihanna x Adam Selman Savage X Valentine's Day collection 2020

Spring came early this year for the Navy. Rihanna posted several cute photos of her rocking the new Spring Savage X collection. The wig is a topic of discussion among the Navy but I think it matches the Spring vibe perfectly. This collection was also created in collaboration with Adam Selman. Shop new colorful arrivals.

  • Rihanna Savage X Fenty Spring 2020
  • Rihanna Savage X Fenty Spring 2020
  • Rihanna Savage X Fenty Spring 2020
  • Rihanna Savage X Fenty Spring 2020

FENTY: new pop-up, quest to find new talents

January did not see a new FENTY release but it looks like the brand will kick off February with a bang. The brand will have another pop-up just in time for New York Fashion Week (starting February 3) at Bergdorf’s Fifth Avenue. Rihanna was also invited to guest edit store’s website, bg.com.

The pop-up will feature pieces from FENTY’s February 2-20 drops as well as designs from Rihanna’s favourite designers. It is very probable that Rihanna will also show at the pop-up.

Rihanna and FENTY are looking for new talent to join their team. She collaborated with the University of Westminster and out of the class of 51 she chose four finalists. The winner will spend their upcoming placement year working alongside FENTY team in Paris. Meet the 4 finalists.

About Post Author


I am a fan since 2005, a stan since 2007. She is empowering, daring, fearless and anything anyone always dreams to be in their lives. She also makes amazing music and never fails to surprise her fans.

One thought on “Rihanna’s brands: what’s new?

  1. Rihanna having the winner of the fashion battle work with her group. Boom boom. The makeup has new toys wow awesome. 🍷🍷🍷🍷🍔🍔🍟🍟

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