ET: Rihanna wants to help celebrate more birthdays around the world. In a new PSA for the American Cancer Society, the singer is surrounded by birthday presents designed by Kari Moden called Sihouettes of Hope. The design symbolizes women whose lives have been saved by breast cancer screenings.
Rihanna says she fell in love with the idea and plans to use it to wrap all her holiday gifts with the inspired designs. The gift wrap can be purchased at morebirthdays.com — with 100 percent of proceeds benefiting the American Cancer Society.