TIME Magazine released its fourth annual list of most influential people on the Internet. The Magazine evaluated contenders by taking into account their global impact on social media and their ability to draw news in general. Of course, Rihanna’s social media following did not go unnoticed and she made the unranked list.
25 Most Influential People on the Internet – Rihanna
When Rihanna speaks—or, more precisely, ‘grams—the world listens. In March 2018, she posted an Instagram story denouncing an ad that appeared on Snapchat that used her image to make light of domestic violence, of which she is a survivor. Soon after, Snap Inc. lost $800 million in value. In May, she posted photos of herself in swimwear with visible stubble on her legs, inspiring a wave of online declarations that shaving, for this summer at least, is no longer required. But part of what makes the 30-year-old singer and entrepreneur so successful on the Internet is her own ability to listen. She listened and heard that there was a large segment of the population that felt underserved by the beauty and fashion industries, and she responded with her wildly successful makeup line, Fenty Beauty, and lingerie line, Savage x Fenty. Both were instant hits, thanks in part to Rihanna’s savvy use of social media to market them. The money—and the followers—are pouring in, with no signs of slowing. —Eliza Berman
In April, Rihanna was named one of The 100 Most Influential People of 2018 by TIME.