Partnerships in conjunction with album releases are nothing new, but Rihanna has found a way to make the business move all her own.
Best Buy has announced that on Monday, the same day that Rihanna drops her new album ‘Talk That Talk’, the retail chain will give away the album for free to anyone who buys and activates any contract mobile phone at a Best Buy or Best Buy Mobile location, as well as online.
“Rihanna is one of the biggest stars in music today and we expect this to be a big release,” senior vice president and general manager for the home entertainment group at Best Buy, Chris Homeister, said in a statement about the partnership. “Leveraging our Best Buy Mobile business on this offer sets us apart from the competition and gives consumers a great reason to visit Best Buy for their music and smartphone needs.”
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