Rihanna promotes FENTY in New York

Rihanna promotes FENTY in New York

Read Time:9 minutes

Rihanna kicked off the New York Fashion Week in style. Last night she hosted a party in honor of her new FENTY pop-up shop at the iconic Bergdorf Goodman. She rocked designs from the February drop called Freedom. Read best parts from her interview with ET and see cute photos from the event!

About the album

“To be continued. I like to antagonize my fans a little bit. Well, they antagonize me, too! So, they get it right back.”

About FENTY displaying at Bergdorf Goodman

“This is a monumental store in fashion, especially in New York City. This is one the first places I ever came to in America. One of the first places that I could buy clothes when I got a check. And so to see my brand just sit here and be a part of this establishment is really wonderful… To see it in real life, it blows my mind. I mean, it really is special.”

  • Rihanna promotes FENTY at Bergdorf Goodman on February 7, 2020
  • Rihanna promotes FENTY at Bergdorf Goodman on February 7, 2020
  • Rihanna promotes FENTY at Bergdorf Goodman on February 7, 2020
  • Rihanna promotes FENTY at Bergdorf Goodman on February 7, 2020
  • Rihanna promotes FENTY at Bergdorf Goodman on February 7, 2020
  • Rihanna promotes FENTY at Bergdorf Goodman on February 7, 2020
  • Rihanna promotes FENTY at Bergdorf Goodman on February 7, 2020
  • Rihanna promotes FENTY at Bergdorf Goodman on February 7, 2020

About launching FENTY

The journey’s been incredible. It’s a lot of hard work and just being true to your brand. I’ve always tried to stick with things that I enjoy doing and that I’m passionate about. Fashion, being creative, that’s one of those things — it doesn’t matter the outlet, I always enjoy it. Fashion comes naturally, because of the industry that I’m in. It’s a part of my visuals, it’s a part of my videos, so it’s always been something that I’ve been interested in. To have this opportunity to do a Fenty brand with LVMH is special. It makes me feel validated.”

On receiving support from fellow stars

“It really shocks me, the people that reach out. I feel so, like, ‘Wow!’ Even Teyana Taylor! She’s like, ‘I want those Wasabi pants!’ And I’m like, ‘I got you, girl!'” she recalled. “And to see the celebrities that didn’t reach out to ask for stuff, but went to the store, or went online, and bought it — it makes me feel really, really great. Because I’m one of those celebrities that when I see something I like, I just go buy it. So to feel supported by my peers, it’s a big deal.”

On star she would love to style

“Lena Waithe. I love her. I love her attitude, she’s so intelligent, she’s so talented, but her style is something that I really respect, because it boarders on the line of non-binary, and I enjoy that. That’s what Fenty really stands for, we have a lot of unisex styles. I shop mostly in the men’s section, so when making my clothes that was always in mind, like, I want guys to love my stuff too.”

On Kobe’s tragic death

“Every time I see a helicopter, it’s just like– As an entertainer, we travel so much, like, in your mind, it could have been any of us. My heart breaks, my heart goes out to Vanessa Bryant and the entire Bryant family and all of the families that lost people that day. It’s a tragedy and I think it’s something that the world will never really get over. To see him play, there’s just something that comes over him, that you just can’t even– it’s not even tangible. You can’t even understand it. It was beautiful to see his career. It was beautiful to see him play — and I actually got to witness him playing — but it makes it even more tragic to lose him.”

Rihanna misses grocery shopping

In the interview for ELLE, Rihanna talked about not being able to do normal stuff like grocery shopping and how she would use of some normal life. Read the interview below.

These clothes are great–sorry!

Why are you sorry?! I love hearing that. You mean because I get a lot of bullshit compliments thrown at me? It’s true, but I can always tell when people mean it. And thank you. I’m very proud of this collection.

This season’s theme is ‘Freedom,’ but do you have more or less liberty once you’re famous?

Oh my god, yeah, it’s true that my job puts me in very strange situations. And in this job, you actually lose more freedom than you gain. I think a lot of people have it messed up with the whole “Once you’re famous, you get everything for free; you get in everywhere; you get to go to whatever party or awards ceremony.” And a lot of that is true, I’ll admit. But it’s never something I’ve demanded. Believe me, I’ll stand in line to get into a club! I’ll pay for price for anything! I’ll do anything if it means I can have a little bit of life that’s just for me. Just a little bit is all I need. Like, let me go to the grocery store once. You know? Those things you minimize in your ordinary life, you don’t realize how much they mean to you when you don’t have that freedom to do that, or the flexibility to do it, in peace. And it’s difficult, you know? It’s a double-edged sword. Because I enjoy what I do, but yeah, fame makes a lot of things easier, but it does make life more difficult.

I’m guessing you haven’t been to the grocery store lately.

I wish. I can’t!

How about Bergdorf Goodman? When was the last time you shopped here?

I don’t remember the last time I came in person. I literally have a shopper here, and I’m like, “Call me when you get some good stuff.” Her name is Sonya Benson; she’s here somewhere! And that’s normally how I have to shop: through other people. I mean, maybe they’ll let me shop tonight after the event, when nobody sees me and nobody’s here! I do miss it. But I’m also so busy these days that I almost feel guilty spending time in a store when I could be at work. So if somebody else can buy clothes for me, while I do what I have to do? That’s a win-win.

What’s the last thing you bought?

Oh shoot, that was yesterday! Oh my god, I bought this Chanel coat. They have a female creative director now, and the coat is amazing. And then I bought a Dior purse, a Dior pantsuit… it was not a small shopping trip, I’ll say that.

Rihanna’s plans for Valentine’s Day

In another interview, this time with The Cut, Rihanna shared her plans for Valentine’s Day and yes, they include wait for it music! Read the interview below.

Rihanna told the Cut the inspiration (behind FENTY) was to “feel fierce but casual, easy.” The pieces “just ooze that freedom, that flexibility to do whatever you want.”

About freedom of choice

“I just feel like there should be no one to tell me where the hell to buy my shit that I want to wear. So when it comes to my demographic, I feel like they think the same way, and they really exude that. When I’m designing and I have them in mind, I don’t think I should tell them what to do or where to shop.”

On differences between Savage X and FENTY:

“It’s like having two kids but one is a newborn, and one is 3. They need a different amount of attention, and they need a different amount of intimacy. I love them all the same but they’re all different kids.”

Her advice regarding Valentine’s Day…

“Go to savagex.com right now and get you the one thing you love the most. Do not look at the price, because it’s for you, and you can’t put a price point on that. And then eat whatever the hell you want. Women don’t give themselves permission to do that enough.”

…and her plans for Valentine’s Day

“I’m going to be in the studio. I’m so excited actually. I can’t say who I’m working with, but it’s somebody I’ve been wanting to work with him for a long time. Okay, I’ll tell you. [It’s] Pharrell.”

About Post Author


I am a fan since 2005, a stan since 2007. She is empowering, daring, fearless and anything anyone always dreams to be in their lives. She also makes amazing music and never fails to surprise her fans.

2 thoughts on “Rihanna promotes FENTY in New York

  1. Rihanna is a genius love seeing her promote her stuff…shes real…love the makeup would love to purchase it

  2. Your clothing line is getting huge. Make up is off the change too. I won’t push about R9 . The music will be super. Just like the Queen 🍔🍟🍔🍟🍷🍷🍷🍷

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