Vita Coco, the nation’s best-selling coconut water and one of the fastest-growing beverage brands in the U.S., today announced that Rihanna will be featured in the company’s national advertising campaign launching this summer. Rihanna joins Vita Coco’s rock-star list of brand loyalists, including Madonna and Red Hot Chili Peppers frontman Anthony Kiedis, both of whom are investors in Vita Coco and consider it their all-natural, super-hydrating drink of choice.
“Rihanna is a natural fit for the Vita Coco brand and I’m so happy to have her on the team” says Madonna. “I love Vita Coco! It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you!” says Rihanna. With summer’s hottest days right around the corner, consumers are following Rihanna and Madonna’s lead in choosing Vita Coco as their all-natural source of hydration. Vita Coco, which is Never from Concentrate and contains the five essential electrolytes, 15 times the potassium of a traditional sports drink, and 100 percent of the daily requirement of vitamin C, delivers super-hydration functionality with every sip.