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Rihanna celebrates the Fenty Beauty launch at a Sephora in New York

It was a busy but also very successful day for Rihanna! After an industry bash at the Duggal Greenhouse in Brooklyn, the bad gal herself headed to the Times Square Sephora store to surprise the massive crowd of fans waiting until midnight for the launch of Fenty Beauty. Judging from the batch of breathless Instagrams that followed, Riri’s cameo did not go unappreciated. There was a big crowd waiting for her outside and you can tell she was so happy to see all her beautiful fans gathering to celebrate this iconic moment with her!

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