Rihanna brings Savage x Fenty pop-up store to London
Rihanna’s successful lingerie line Savage x Fenty is coming to London! She chose Shoreditch Studios as the location of the pop-up store that will be open from June 13th to June 17th. Savage x Fenty is mostly sold out online and the restock is scheduled for June 13th. Speaking of pop-up stores, Rihanna told British Vogue:
“I love seeing the reaction to Savage x Fenty in person, so having a pop-up shop is really exciting for me! I want women to feel great wearing lingerie. I want them to feel confident, sexy, flirty. But most of all, I want them to feel like themselves.”
The store will be full of lingerie coming from all four collections: On the Reg, U Cute, Damn and Black Widow. The store’s opening is scheduled for June 13th, the same day Ocean’s 8 London premiere is taking place.