LVMH has partnered with Robyn Rihanna Fenty to create a new luxury Maison that will be based in Paris.
The new Maison, named Fenty, is centered on Rihanna, developed by her, and takes shape with her vision in terms of ready to wear, shoes and accessories, including commerciality and communication of the brand. Fenty will debut this Spring 2019.
Robyn Rihanna Fenty declared:
“Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”
Bernard Arnault, Chairman and CEO of LVMH, added:
“Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the Group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”
the journey begins at www.fenty.com
Rihanna is set to present her first collection on May 22 in Paris.
Interesting facts about the FENTY Maison:
- it is the first fashion brand launched from scratch by LVMH since Christian Lacroix was founded in 1987
- Rihanna is first woman to create an original brand at LVMH
- she is the first woman of color at the top of an LVMH maison
Rihanna herself posted about the partnership:
big day for the culture.Rihanna on Instagram
thank you Mr.Arnault for believing in this little girl from the left side of an island, and for giving me the opportunity to grow with you at @LVMH . This is proof that nothing is impossible. Glory be to God. 🙏🏿
Rihanna has committed nearly €30 million of “in-kind” contributions to the venture — meaning she’s offering up €30 million worth of her time, her name and what she represents — while LVMH has put up €30 million in cash.
Fenty’s head office is located in the building occupied by the LVMH Fashion Group, which is comprised of the conglomerate’s smaller fashion labels, including Celine, Givenchy and Loewe, and led by Sidney Toledano.
FENTY in social media: