First Look: Fenty Beauty

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It has been under strict lock and key, with more bodyguards and security than the woman herself, but Fenty Beauty is finally here, and Vogue Beauty was given an exclusive preview to have a play with the entire range of products. Here’s what you need to know…

The packaging is perfection

Rihanna released a teaser of the Match Stix (wind up, stick skin formulas for adding colour and contour) on the Fenty Beauty Instagram page that alluded to magnetic packaging, and we can confirm that they do indeed clip together in a way that is both highly satisfying and totally convenient (no more rummaging around in your bag for rogue blusher). But it doesn’t stop there; every product has been meticulously thought through for ease of application. Take the blotting paper, which is rolled up as one long sheet and fitted into a nifty tear-off dispenser – with an in-built mirror, of course.

The shade range is second to none

Rihanna’s whole ethos behind Fenty Beauty is that it caters to everyone, no matter their skin colour or type, and the range of shades is truly impressive. The foundation comes in throngs of different hues but also different undertones, meaning each shade has a cool and a warm version. Plus, there’s even talk of the brand offering bespoke colour matching; if you can’t find your shade, they’ll mix it up for you.

The formulas are high-end

Whether contouring, highlighting or adding a pop of colour, the liquid formulas are ultra-blendable, without being so creamy they slip and slide around your face after a few hours. The powder products are finely-milled and velvety to the touch, meaning they are both easy to apply lightly and to build up for superior colour pay-off or more coverage.

If you only buy one thing…

Trophy Wife highlighter; a brilliant gold pressed powder that is guaranteed to make cheekbones pop. Or else, try Gloss Bomb; a sweet-smelling and glossy – but not sticky – nude lip gloss which provides a perfect, everyday finish. Another great choice would be the primer, which has the unique ability to blur imperfections and ward off excess shine while still providing a lasting, natural-looking glow.

There’s more to come

The range focuses primarily on skin coverage, with a few eyeshadow palettes thrown in for colour, but rumour has it that Fenty Beauty has a colourful future ahead – specifically, a rouge one. Watch this space…


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I am a fan since 2005, a stan since 2007. She is empowering, daring, fearless and anything anyone always dreams to be in their lives. She also makes amazing music and never fails to surprise her fans.

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