Rihanna revolutionized the beauty industry when she dropped her highly anticipated Fenty Beauty line in September 2017. Ever since, the brand was praised for its inclusivity and boundary-breaking approach to make-up. Fenty Beauty has already won three awards at Refinery29’s The Beauty Innovator Awards and Rihanna was then named the Innovator of the Year. No long after TIME Magazine named the brand as one of the 25 Best Inventions of 2017. The brand was also praised by many prominent people of music and film, including Oscar-winning actress Viola Davis.
Fenty Beauty wins big at Vogue Beauty Awards 2018
Yesterday winners of the very first Vogue Beauty Awards were announced and I am proud to report that Rihanna and Fenty Beauty took home three awards! The Awards included 176 nominees in 22 categories. Over 40,000 voting forms have been completed and over one million reader votes were submitted.
Fenty Beauty as a brand won in Services of Diversity category. The brand also won in Beauty Game-Changer Of The Year category for the its most recognizable product: Pro Filt’r Soft Matte Longwear Foundation. Killawatt Freestyle Highlighter was awarded in Skin Enhancer Of The Year category.