The Fenty Beauty launch is one of its kind: we got a whole website, promotional videos, events and now Rihanna herself tells us why she loves the products she made and how you can apply it like the queen herself. All products can be purchased on FentyBeauty.com, as well as Sephora.com (and in stores) and HarveyNichols.com. Don’t wait – the new generation of beauty has arrived and you’re invited to join the movement. Remember that the whole line is cruelty free!
1. “The Fenty Face was created for women of all skin tones, of all personalities. These steps are key to starting your makeup, no matter the look you’re going for.” – Rihanna.
Rihanna reveals her real-life makeup method:
STEP 1: Start with a soft matte filt’r STEP 2: Layer that highlight! STEP 3: Blot on the fly
2. Fenty Beauty creator and founder Rihanna reveals everything she loves about Killawatt Freestyle Highlighter—from its smooth, cream-powder hybrid formula to its instant high-sheen. Watch how she applies it + learn why it’s one of her favorite ways to light up.
3. Watch how Fenty Beauty creator and founder Rihanna applies Match Stix Shimmer Skinsticks with the Portable Highlighter Brush 140. This retractable, travel-friendly brush is magnetized to attach to your favorite Match Stix Shimmer Skinsticks for seamless blending in a snap.
Slanted, soft synthetic brush hairs trace the angles of your face, expertly designed to diffuse Shimmer Skinsticks with speed and precision. And thanks to its medium-density bristles, you can build glitz to your perfect level of impact.
4. Take it from Rihanna: Being photo-ready means being shine-free, which is why she blots on the fly as the final step to the Fenty Face. With an exclusive pore-diffusing complex, universal Invisimatte Blotting Powder (aka Rihanna’s red-carpet must have) absorbs shine and gives you a natural matte refresh for an instantly filtered look. The translucent powder is completely traceless against all skin tones and won’t cake, creep into pores or fine lines, or disturb makeup. It even extends the wear of your foundation, too.
The best part? The sleek, magnetized compact attaches to Fenty Beauty’s Portable Touch Up Brush 130 so you never lose your touch up essentials.