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Music and fashion icon Rihanna embarks on her newest venture: lingerie designer. Inspired to create a line of intimates that celebrates and speaks to all shades and shapes, Savage X Fenty is all about

fearlessness, confidence, and inclusivity

In partnership with a team assembled from the industry’s elite, the label is braced to disrupt and redefine the marketplace with its accessible price point and full range of nudes.

“We want to make people look good and feel good,” explains Rihanna, who approaches Savage X with the same mentality she does all her projects—to make something new and fresh that everyone can relate to and feel confident in. “We want you to feel sexy and have fun doing it.” With offerings ranging from everyday basics to more provocative pieces—Savage X Fenty is lingerie for everyone.

SHOP SAVAGE X FENTY NOW

Savage x Fenty is Rihanna’s first lingerie line that dropped on May 11, 2017. The lingerie line consists of pieces of lingerie, accessories (including handcuffs!) and sleepwear with sizes for bras ranging from 32A to 44DD and sizes for panties ranging from XS to 3XL. With shipping available to 210 countries, Rihanna wants every woman to feel sexy in her own body, no matter the size.

“Women should be wearing lingerie for their damn selves. I can only hope to encourage confidence and strength by showing lingerie in another light. You don’t have to stick to one personality with lingerie; it’s fun to play around. You can be cute and playful one week and a black widow next week. You can take risks with lingerie. I want people to wear Savage x Fenty and think, I’m a bad bitch. I want women to own their beauty.”

Rihanna’s approach is of course pushing boundaries. In the promotional campaigns we can see women of all skin colors and sizes.

“I approach everything with the same mentality. It has to be authentic, it has to be from me, my perspective. I’ve wanted to do a lingerie line for a long time, but it was important to me that it be done right. To push past the boundaries associated with lingerie and encourage women to embrace their uniqueness.”

The line at release featured four main categories: Damn, U Cute, On the Reg and Black Widow. The brand also offers sexy accessories to heat up the atmosphere in your bedroom.

  • Rihanna Savage x Fenty Maxi Robe
  • Rihanna Savage x Fenty High Waist Brief & Lightweight Microfiber Bralette
  • Rihanna Savage x Fenty Kitty Whip Caviar
  • Rihanna Savage x Fenty Microfiber Bikini Cold Body
  • Rihanna Savage x Fenty Sheer Marabou Romper Body Front Plus Size
  • Rihanna Savage x Fenty Floral Lace Cupless Bodysuit Body Front
  • Rihanna Savage x Fenty Floral Stretch Lace Bodysuit Front
  • Rihanna Savage x Fenty Low Rise Open Bikini Body Front
  • Rihanna Savage x Fenty Lace Corset Body front
  • Rihanna Savage x Fenty Flock Dot Thong Front
  • Rihanna Savage x Fenty High-Waist Cheeky Body back
  • Rihanna Savage x Fenty Embroidered Lace Unlined Bra Side View
  • Rihanna Savage x Fenty Lace Teddy Plus Size front
  • Rihanna Savage x Fenty Open Back Floral Lace Hipster Body front
  • Rihanna Savage x Fenty Mesh and Lace Bra 38DD - 44DD Body front
  • Rihanna Savage x Fenty Plunge Lace Bra front
  • Rihanna Savage x Fenty Mesh Lace Thong Body front
  • Rihanna x Savage Unlined Lace Bra Spiced Body
  • Rihanna Savage x Fenty Demi Cup Bra Body

On September 12, 2018 Rihanna debuted new Savage x Fenty at New York Fashion Week. The spring collection features even more robes, bras and undies in beautiful and vibrant colors. The spring collection is divided into The Royal Treatment, All About Lace, On The Prowl and Nude Essentials categories. At the fashion show Rihanna celebrated womanhood in the most beautiful way: by inviting women of different races, cultures as well as body shapes and types. Her show combined organic with futuristic:

“or what we hope to see in the future. Women being celebrated in all forms and all body types and all races and cultures.”

She also added how it is a shame that women have to be feel insecure about their looks.

“It’s a shame that women have to feel insecure or self-conscious about how their bodies look.”

  • Rihanna Savage x Fenty Leopard Lace Bralette
  • Rihanna Savage x Fenty Geo Mesh Cami
  • Rihanna Savage x Fenty Leopard Lace set
  • Rihanna Savage x Fenty Leopard Lace T-Shirt Bra
  • Rihanna Savage x Fenty Mesh Slip
  • Rihanna Savage x Fenty Satin Pajama
  • Rihanna Savage x Fenty Stretch Microfiber Set
  • Rihanna Savage x Fenty Unlined Geo Mesh Set
  • Rihanna Savage x Fenty Unlined Mesh Bra

The line is affordable and inclusive. That’s how we women love it!