Music and fashion icon Rihanna embarks on her newest venture: lingerie designer. Inspired to create a line of intimates that celebrates and speaks to all shades and shapes, Savage X Fenty is all about
fearlessness, confidence, and inclusivity
In partnership with a team assembled from the industry’s elite, the label is braced to disrupt and redefine the marketplace with its accessible price point and full range of nudes.
“We want to make people look good and feel good,” explains Rihanna, who approaches Savage X with the same mentality she does all her projects—to make something new and fresh that everyone can relate to and feel confident in. “We want you to feel sexy and have fun doing it.” With offerings ranging from everyday basics to more provocative pieces—Savage X Fenty is lingerie for everyone.
Savage x Fenty is Rihanna’s first lingerie line that dropped on May 11, 2017. The lingerie line consists of pieces of lingerie, accessories (including handcuffs!) and sleepwear with sizes for bras ranging from 32A to 44DD and sizes for panties ranging from XS to 3XL. With shipping available to 210 countries, Rihanna wants every woman to feel sexy in her own body, no matter the size.
“Women should be wearing lingerie for their damn selves. I can only hope to encourage confidence and strength by showing lingerie in another light. You don’t have to stick to one personality with lingerie; it’s fun to play around. You can be cute and playful one week and a black widow next week. You can take risks with lingerie. I want people to wear Savage x Fenty and think, I’m a bad bitch. I want women to own their beauty.”
Rihanna’s approach is of course pushing boundaries. In the promotional campaigns we can see women of all skin colors and sizes.
“I approach everything with the same mentality. It has to be authentic, it has to be from me, my perspective. I’ve wanted to do a lingerie line for a long time, but it was important to me that it be done right. To push past the boundaries associated with lingerie and encourage women to embrace their uniqueness.”
The line at release featured four main categories: Damn, U Cute, On the Reg and Black Widow. The brand also offers sexy accessories to heat up the atmosphere in your bedroom.
On September 12, 2018 Rihanna debuted new Savage x Fenty at New York Fashion Week. The spring collection features even more robes, bras and undies in beautiful and vibrant colors. The spring collection is divided into The Royal Treatment, All About Lace, On The Prowl and Nude Essentials categories. At the fashion show Rihanna celebrated womanhood in the most beautiful way: by inviting women of different races, cultures as well as body shapes and types. Her show combined organic with futuristic:
“or what we hope to see in the future. Women being celebrated in all forms and all body types and all races and cultures.”
She also added how it is a shame that women have to be feel insecure about their looks.
“It’s a shame that women have to feel insecure or self-conscious about how their bodies look.”
The line is affordable and inclusive. That’s how we women love it!