The official music video for “Pour It Up” was filmed in May 2013. In September 2013, the director Vincent Haycock, tweeted that he was no longer involved with the project due to “creative differences”, Rihanna later replied to him by stating: “Just take your name off the check while u at it! Whatever your issue is leave my fans out of it”. That same month, Rihanna posted new behind the scenes pictures from the shoot and stated that the video will be released in October 2013. The video was released on her official YouTube channel October 2, 2013, but became unlisted 30 minutes after release. It was later uploaded on Rihanna’s official VEVO account.