The accompanying music video for FourFiveSeconds was directed by Dutch photographer duo, Inez and Vinoodh and shot in late December in New York City.Stephanie Bargas, Jeff Lepine and Jon Barlow served as the visual’s producers, while theCollectiveShift executively produced it. Jodokus Driessen was the director of photography, with Otto Arsenault serving both as editor and cinematographer.
On January 30, via her official YouTube channel, Rihanna posted a behind the scenes video from the making of the clip. The video features Rihanna, West, and McCartney performing against a white background. She explained the fashion that they used for the video,
“Kanye came up with the idea of doing just some real street, denim, all-American-type look. Denim never goes out of style; it’s classic, it’s iconic, just like the Beatles.”
On February 2, Rihanna posted a snippet of the clip on her official Instagram account. The video premiered on February 3 on Rihanna’s official Vevo channel on YouTube. The same day, it was digitally released on the iTunes Store.