Cheers (Drink To That)
During the Loud Tour concert in Kensington Oval, Barbados, on August 5, 2011, Rihanna announced that a taping of “Cheers (Drink to That)” had been recorded during the show for the song’s music video. It was later announced that the video would be expected to feature footage of her homecoming, as well as clips of her performing during the North American leg of the tour. Via Rihanna’s official Twitter account, she replied to a fan’s tweet, announcing that the video would premiere on August 24, 2011, on iTunes. However, it was later announced that the video would premiere the following day on August 25, 2011. The video premiered officially via iTunes and VEVO on August 26, 2011. A 15 second teaser video was released the day before it officially premiered, and featured Rihanna applying make-up before taking to the stage, as well as fans screaming her name while fireworks were launched into the night sky. The video was directed and edited by New York based director Evan Rogers and Ciara Pardo.
The video begins with Rihanna’s fans screaming and cheering her name before a concert is about to start, while Rihanna is shown walking to her dressing room, preparing to perform by doing her make-up and changing outfits. As a firework explodes in the sky, scenes of Rihanna driving through her hometown and having a drink at the bar are intercut. As the song starts to play, Rihanna is seen in a variety of different outfits from various parts of the concert, whilst also showing clips of the audience dancing and singing. Rihanna is also seen holding a handheld camera, which she uses to film herself and other people, as well as goings-on backstage. Lavigne, who makes a cameo appearance in the video, is seen raising her glass to the camera before being pushed fully clothed into a swimming pool while on a skateboard. Jay-Z, Kanye West and Cee Lo Green are also featured in the various clips of the video, as the former two were special guests at Rihanna’s tour on certain dates, while the latter was an opening act on selected dates during the North American leg of the tour. Shots of Rihanna flying on a private jet, avoiding paparazzi and participating in the Barbados Kadooment Day are also intercut throughout the video. Other scenes include her taking pictures together with her mother and grandmother, swimming, relaxing, partying with her brother, and spending time with her friends and family. The video ends with Rihanna on a boat shouting “Rihanna Navy!”, referring to her fan group.