December 2012: Rihanna is capping off her busy year by teaming up with “Style Network” to executive produce and star in their first-ever competition reality series. “Styled To Rock” is a reality series where music meets fashion, seeking for the next great fashion design superstar.
Slated to premiere in 2013, the hour-long 10-episode series will give 12 up-and-coming designers, hand-picked by Rihanna, the opportunity of a lifetime — to create unique fashion pieces for A-list celebrity talent. The stakes will be high as these budding designers vie for the title of America’s next trendsetting designer.
“Fashion has always played an integral part in my life and career,” Rihanna says in a statement. “I am so excited to partner with Style Network and share my creative insight with these 12 designers and give them this opportunity to showcase their work.”
As for teaming up with the singer, Style Media President Salaam Coleman Smith explains:
“Rihanna is a trailblazer, a trendsetter and the epitome of style. She has a powerful and unique point-of-view that transcends every aspect of pop culture, including fashion, and is a leading creative force.”
The show started on 25th of October, 2013. Mentors included: Pharrell Williams, Erin Watson and Mel Ottenberg.