January 2008: Designers Against AIDS has successfully collaborated with fashion giant H&M, launching the global Fashion Against Aids campaigns.
The first campaign immediately turned out to be a success, the idea of combining fashion with the message of safe sex was being embraced by the media and the artists, who took the time to design one of the T-shirts for the collection. Not only the message was spread, but there’s also the fact that 25 % of the sales price of all FAA garment was directly donated to HIV/AIDS awareness projects.
In early 2008 the first campaign was supported by Rihanna, Chicks on Speed, Good Charlotte, Henrik Vibskov, Jade Jagger, Justice, Katharine Hamnett, My Chemical Romance, Rufus Wainwright, Scissor Sisters, The Cardigans, Tiga, Timbaland, Justice and Ziggy Marley.
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