2006: Just when you thought the DJ couldn’t turn her music up any louder, Barbadian star Rihanna has landed a lucrative endorsement contract.
The Def Jam recording artiste is about to be the US $20 million face of world-renowned sportswear giant, Nike – the first entertainer to do so.
According to Rihanna’s producer and writer, Evan Rogers, who “discovered” her while on holiday in Barbados last year, the endorsements will take the 17-year-old’s fairytale rise to stardom even higher.
“She’s making history because she’s the first ever non-athlete to endorse Nike, which has built a worldwide campaign around the first single of her second album. The Nike campaign will include an online promotion and television commercial. It’s a US$20 million worldwide campaign for Nike women’s wear, and Rihanna will be the face of that campaign.”
The “Just Do It” brand used Rihanna’s “SOS” to create an interactive music video with instructions on how to follow the footwork, in addition to a quiz to determine a ladies’ dance personality.