Fenty Beauty by Rihanna
Smashing the stereotype of a celebrity beauty line by launching a complexion collection that places her firmly in the prestige sector, Rihanna’s first foray into beauty isn’t what you might expect. Fenty Beauty is an innovative brand that took over the world.
Makeup is there for you to play. It’s there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. You should always have a blast, and feel free to take chances, take risks, and, dare to do something new or different.Rihanna
About Fenty Beauty
It would have been too easy to launch with crazy colour and novelty products but creator and founder Rihanna wanted to do things differently – as an innovator but also as someone who had personally experienced the gap in the market for a foundation range that is truly representative of women of all colour.
Her mantra is ‘radiance reimagined’ and she intends to achieve it with the release of forty boundary-breaking shades of foundation, a selection of glowing highlighters, luminous primers, shimmering makeup sticks and the sexiest blotting powder and paper yet. With countless and unexpected ways to shine bright, there is no doubt that Rihanna is once again redefining the rules.
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For Rihanna, beauty is an energy, it’s the ever-changing way we carry ourselves. It’s the power to light up a room or heat things up. It’s about emanating what’s inside and using makeup as a tool to celebrate difference.
I have 100% involvement in this process, which made this so special and very fun. I had so much freedom in creating whatever products I wanted to make, and whatever colours or shades I wanted to make them, down to the fonts on the packaging. I look forward to everybody getting to see what we’ve been able to create so far.Rihanna
Fenty Beauty was created with a vision. For creator and founder Rihanna, it was essential “that women everywhere would be included”. After recognising a void in the industry, Rihanna focused on a range of traditionally hard to match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Fenty Beauty is 100% cruelty free.
Pro Filt’r family
- Pro Filt’r Soft Matte Longwear Foundation
- Pro Filt’r Hydrating Longwear Foundation
- Pro Filt’r Instant Retouch Concealer
- Pro Filt’r Instant Retouch Setting Powder
- Pro Filt’r Instant Retouch Primer
- Pro Filt’r Amplifying Eye Primer
- Pro Filt’r Mattifying Primer
- Pro Filt’r Hydrating Primer
Pro Filt’r Soft Matte Longwear Foundation
Finally – the ultimate photo filter in foundation form. Born in 50 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds from medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s humidity resistant, sweatproof and won’t clog pores, so that wherever you are, it’s going to work on your skin. Best of all, this long-wearing, light-as-air texture is undetectable on skin – so you always look like you.
How did Fenty Beauty do it?
– Obsessive research to create the perfect range of shades for all
– Exclusive insights from the world’s top makeup artists
– Extensively tested for real life, on real women
Fenty Beauty figured out that it takes the right balance of tone and texture to make foundation work on every skin type. The brand obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right – not too matte and not too shiny. The result? A comfortable long-wear formula that lets skin look like skin. Made for all women to love.
Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that’s covered really, really well. But then if you’re very pale or if you’re very dark, there’s not a lot of options. And so, I wanted to make sure that women of all skin tones were covered and they could be included in what I created. I think foundation should look like second skin, so it was important to me that Pro Filt’r Foundation has a soft matte finish because you still want a dewy look, but you don’t ever want your skin to be shiny.Rihanna
Pro Filt’r Hydrating Longwear Foundation
Pro Filt’r fans have spoken, and Rihanna has listened. For the first time ever, medium to full coverage meets serious longwear in a hydrating foundation, with a perfectly smooth, natural finish that lets skin look like skin. We’re talking natural – not dewy – like your skin just had a must-needed drink of water.
Recognising the need for a hydrating Pro Filt’r formula that normal to dry skin types will love, Rihanna created this foundation with grape seed oil and sodium hyaluronate to give skin the nourishing hydration it needs to stay comfortable all day. Longwear, coverage, and hydration: Now you can have it all in 50 shades – each delivered in a portable tube that makes it easy to take with you wherever you go.
Just like the original Pro Filt’r, Pro Filt’r Hydrating Longwear Foundation has a sweat and humidity resistant formula that easily builds to medium to full coverage, instantly evening out skin without clogging pores or settling into fine lines. Plus, the longwearing, light-as-air texture is undetectable on skin – so you always look like you.
Pro Filt’r Instant Retouch Concealer
A creamy, longwear, crease proof liquid concealer that delivers light-as-air, medium to full coverage in a ground-breaking range of 50 easy-to-shop soft matte shades.
Whether you’re hiding bags and blemishes or hangovers and bad decisions, your secret’s safe with Pro Filt’r Instant Retouch Concealer. The full coverage cure to living life to the fullest, Pro Filt’r is the closest thing to retouching your skin in reality. This creamy, light-as-air, soft matte concealer easily builds to full coverage, instantly brightening under eyes, concealing blemishes and dark spots, and reducing redness.
Choose from 50 easy-to-shop shades, each created to complement – not match – your Pro Filt’r foundation. Not sure where to start? Try your foundation shade number, then adjust as needed depending on what you want to conceal.
Experience instant photo-ready coverage that lasts all day without creasing or settling into fine lines or pores. This sweat-resistant formula will work on your skin no matter where you go, guaranteed to keep up no matter how late you stay up or wild out.
Everybody knows concealer’s for hiding bags and dark circles and hangovers and bad decisions!Rihanna
Rihanna’s way of applying the concealer:
When brightening under eyes, let Pro Filt’r concealer dry completely before setting with Pro Filt’r Instant Retouch Setting Powder. Rihanna likes to set as the very last step in her makeup routine for the best results.
Pro Filt’r Instant Retouch Setting Powder
A superfine, weightless loose setting powder curated in 8 sheer shades to perfect and extend makeup wear for that filtered, photo-ready finish on lock.
When looking good is the name of the game, your makeup better be able to keep up. Enter Pro Filt’r Instant Retouch Setting Powder: this superfine, insanely silky loose powder sets and extends makeup wear, working all day to blur the look of pores, fines lines, and imperfections for a hyper-smooth filter that didn’t come to play – so bring on the paparazzi.
The best part? Rihanna was obsessed with creating a setting powder for everyone that wouldn’t flash back, so Pro Filt’r was born in 8 versatile shades to melt into your unique skin tone, letting you set, perfect, and brighten without a trace. And with its light-as-air blend of mattifying powders that won’t cake or settle, Pro Filt’r lets minimises shine while letting skin look like skin. So you can – for once – get matte, get even, and keep your photo-ready finish on lock.
I’ve never been able to find the perfect setting powder that won’t flash back on you in pictures – until now. Pro Filt’r is a red carpet game changer!Rihanna
Fenty Beauty Setting Powder is available in eight brilliant shades:
- Lavender (for fair to light skin tones – great for brightening)
- Butter (for fair to medium skin tones)
- Banana (for light to tan skin tones – great for brightening)
- Cashew (for medium to tan skin tones)
- Honey (for tan to deep skin tones – great for brightening)
- Hazelnut (for tan to deep skin tones)
- Nutmeg (for deep to very deep skin tones – great for brightening)
- Coffee (for deep to very deep skin tones)
Pro Filt’r Instant Retouch Primer
Nothing is sexier than touch-worthy skin; Pro Filt’r Instant Retouch Primer is the first step to getting there. This oil-free primer smooths away the look of pores, visibly evens skin tone and texture, and instantly absorbs shine without feeling dry or chalky. That means smoother foundation application and longer makeup wear.
Unlike a basic mattifying primer, Pro Filt’r’s cushiony, touch-me-now texture mattifies skin with the lightest-possible feel, for a full-on sensorial experience. And the universal invisipink formula? It’s not just pretty – it creates a filter-like blurring effect and melts instantly into all skin tones without a trace. Pro Filt’r works all day to help makeup last longer, feeling lightweight and comfortable, so you don’t have to worry about your skin – and you’ll be ready for anything.
For Rihanna, creating the perfect soft matte base is the most important part of any look – and the first step to the FENTY Face, her real life method for killer radiance.
I wanted this primer to feel soft and moisturising at the same time, as well as doing the job of keeping makeup on. One of the things I really love about it is the colour. It’s this soft pinky-nude, it’s really feminine. I call the colour ‘invisipink,’ because it’s invisible but has a warm tone, so it’s not white or chalky on the skin.Rihanna
Pro Filt’r Amplifying Eye Primer
Keep your eye makeup on top of its game. Pro Filt’r Amplifying Eye Primer smooths the way for next-level eyeshadow performance – we’re talking better application, enhanced colour, and extended wear. It’s your eyeshadow’s personal best, every time.
Pro Filt’r’s weightless invisipink formula melts into all skin tones, creating a super smooth surface for effortless blending while boosting colour vibrancy. Plus, it’s designed to help grip colour for serious crease proof, fade proof stamina like you’ve never seen.
“Whenever I get ready for an event, this eye primer is an absolute MUST. It’s an artistry secret weapon that boosts even the best eyeshadows.” – Rihanna
Pro Filt’r Mattifying Primer
Give combination to oily skin the matti’tude adjustment it’s always needed. With the same lightweight, cushiony texture that fans of the original Fenty Beauty primer know and love, Pro Filt’r Mattifying Primer takes anti-shine to the next level, giving skin the ultimate fresh, clean slate for your Fenty Face.
Instantly mattify skin, fight shine all day, and smooth the look of pores without feeling tight or dry. This oil-free face primer helps makeup blend better, last longer, and stay looking and feeling fresh all day without caking.
Made with a unique blend of blue agave extract and blurring powders – known for mattifying with a filter-like effect – this universal primer melts into all skin tones, leaving behind nothing but an instant soft-focus canvas that keeps your skin in the game all day. A little goes a long way – apply where you need it (think T-zone, around the nose, and chin).
Rihanna swears by makeup primer, so she wanted to create specific formulas designed for each skin type.
“I wanted to create the ultimate anti-shine primer that’s especially great for oily skin, and this is it.”
Pro Filt’r Hydrating Primer
No more dry spells: Meet the lightweight yet moisture-rich face primer that instantly hydrates skin without weighing it down – and keeps it hydrated and comfortable all day while making your foundation last even longer. With the help of grape seed oil and sodium hyaluronate – known for their hydrating powers – this fast-absorbing formula feels incredibly silky-smooth and melts into skin without a trace, delivering a soft silk finish that normal to dry skin types will love.
Paired with any Fenty Beauty foundation, Pro Filt’r Hydrating Primer also works instantly to soften skin, smooth away dry patches, and create a filter-like blurring effect. The result? A fresh, flawless canvas that lets makeup glide on smoothly and evenly while helping it last all day without caking or settling.
An ultra-fine, retractable brow pencil made for hair-like precision, born in a ground-breaking range of 14 longwear, waterproof, smudge-resistant shades – plus a built-in paddle brush for effortless blending and styling.
Meet the only MVP you can trust with your brow game. With an ultra-fine retractable tip on one end, and a unique paddle styling brush on the other, Rihanna created this creamy, longwear eyebrow pencil to go the distance with 14 all-star shades. From strawberry blonde to ash brown to the deepest black, Rihanna made sure to serve even the hardest-to-match hair colours.
Rihanna knows how personal brows are, so she made it easy to get instantly defined, natural-looking brows that are true to you. This super fine-tipped pencil is the ultimate pro at precision, letting you outline and fill-in brows with smooth, hair-like strokes that’s not too creamy, not too dry, but just right – giving you the exact payoff you need, every time. We’re talking serious stamina, too, with a waterproof formula that resists smudging, fading, and transferring. Plus, Brow MVP’s smart triangle shape makes it easy to hold, with a built-in paddle brush to comb through and shape up brows while blending out excess colour.
Sun Stalk’r Instant Warmth Bronzer
Bask in that post-vacay bronze year-round with Sun Stalk’r Instant Warmth Bronzer. Rihanna dreamt of an easy-to-use powder bronzer that truly works for everyone, so she created Sun Stalk’r in 8 versatile shades that bring out the warmth in all skin tones, from the fairest to the deepest!
Super smooth, creamy, and easy to blend, this light-as-air bronzing powder builds like a dream yet is hard to overdo, giving you a believable sun-soaked glow that stays put all day without transferring. Whether you’re looking for all-over warmth or the ultimate contour, Sun Stalk’r does it all with the perfect soft matte finish that lets skin look like skin. Plus, it’s backed by mango and papaya fruit extracts to help give skin a natural, healthy-looking glow with every swipe.
Over two years in the making, each shade of Sun Stalk’r was meticulously calibrated to serve a diverse range of skin tones. Rihanna made sure to create shades that bring out the warmth in all skin tones, from the fairest to the deepest!
For every photoshoot, every girls’ night out, every vacation – this bronzer will give your skin warmth and life like never before.Rihanna
Available in 8 shades:
- India Sun
- Shady Biz
- Private Island
- I$land Ting
- Bajan Gyal
- Caramel Cutie
- Coco Naughty
- Mocha Mami
Match Stix Shimmer Skinstick
Meet the magnetised long-wear makeup sticks that come together in two light-as-air finishes and a shade line-up to satisfy your every need. MATTE Skinsticks conceal, correct, and contour. SHIMMER Skinsticks highlight, blush, and enhance so you can mix and match, magnetise and multiply.
Match Stix SHIMMER Skinstick steps up your highlight, blush, and bronze with its sick rainbow line-up; 15 universal colours that catch light in ways you never dreamed of. From low-key tangerine sheen to all-out violet iridescence, the ultra smooth, long wear formula is weightless, blendable, and lives to be layered, melting at first touch to a crease proof, powder soft finish.
And with a magnetic physical attraction, Match Stix SHIMMER Skinsticks click to each other, to their MATTE Skinstick alter egos, and to their ultimate blending partner, the Portable Highlighter Brush. So mix, match, click ‘em together and you’re set.
“I like to look at these Shimmer Sticks like I look at my clothes in the closet. Am I doing fun? Am I doing alien? Am I doing weird? Am I doing sexy? Am I doing extra? Am I doing Girl Next Door? You choose. The point is, there are so many and they’re so fun. You can just collect them, magnetise them and use them as you please depending on your mood, your outfit and where you’re going, the occasion. “I’m out long days and long nights, working, or attending events, and you don’t have a chance to go back and fix your makeup. So, it’s really fun to have Match Stix and a portable brush to just throw in your clutch and go.” – Rihanna
Match Stix Matte Skinstick
Meet the magnetised long-wear makeup sticks that come together in two light-as-air finishes and a shade line up to satisfy your every need. MATTE Skinsticks conceal, correct, and contour. SHIMMER Skinsticks highlight, blush, and enhance so you can mix and match, magnetise and multiply.
With Match Stix MATTE Skinsticks, conceal, correct, and contour in 20 shades obsessively fine-tuned and tested to look good on the full spectrum of skin tones. Made to layer, these playful MATTE Skinsticks are weightless and super easy to blend, but also stay put. Ultra smooth, they melt at first touch to a buildable, powder soft finish. No creasing and caking – so even the delicate under-eye area is fair game.
And with a magnetic physical attraction, Match Stix MATTE Skinsticks click to each other, to their SHIMMER Skinstick alter egos, and to their ultimate blending partner, the Portable Contour & Concealer Brush 150. So mix, match, click ‘em together and you’re set.
I wanted to create a product that would be flexible, to give you your concealer, your contour and your highlight. Match Stix lets you choose your best matches, and best of all, they’re magnetic, so they click together and are easy to find in your bag.Rihanna
Match Stix Trio
With Match Stix Trios, take your complexion to the next level without the guesswork. FENTY BEAUTY’s pre-bundled sets make it easy to conceal, contour, and highlight on repeat. These light-as-air makeup sticks are expertly curated – and magnetise together – so you’re always ready for anything.
Each set comes with two Match Stix MATTE Skinsticks (conceal, contour) and one Match Stix SHIMMER Skinstick (highlight) – all of which are weightless, easy to blend, and stay put. The ultra smooth formulas melt at first touch to a powder soft finish that’s so seamless, it’s impossible to tell where skin ends and makeup begins. They’re buildable, crease proof, and live to be layered in a range of combos that light up all skin tones.
And with a magnetic physical attraction, MATTE and SHIMMER Skinsticks click to each other, uniting for the total no-brainer, skin-defining package that’s always at your beck and call.
I wanted to create a product that would be flexible, to give you your concealer, your contour, and your highlight. Match Stix lets you choose your best matches, and best of all, they’re magnetic so they click together and are easy to find in your bag. Match Stix Trios were customised to make it easy when doing your makeup; there are three steps and they’re all in here.Rihanna
- Killawatt Freestyle Highlighter
- Killawatt Foil Freestyle Highlighter
- Killawatt Freestyle Highlighter CLF edition
- Diamond Bomb All-Over Diamond Veil Highlighter
- Diamond Bomb II
- Liquid Diamond Bomb
Killawatt Freestyle Highlighter
Light up where you want, when you want. Killawatt Freestyle Highlighter was born to reflect your every mood with its line-up of luminising solos and duos. With a dose of skin-glorifying colour, Killawatt ranges from subtle day glow to insanely supercharged, with shades that were designed for all skin tones.
Unlike your everyday highlighter, Killawatt keeps skin lit beyond sundown with its weightless long-wear formula – a cream-powder hybrid that instantly melts into skin and blends with almost zero effort. Another win, it’s loaded with superfine shimmer for an ultra smooth, creamy texture.
For killer radiance, Killawatt’s your go-to for highlighting your face, eyes, lips, collarbone… literally anywhere you crave a touch of light.
You can use this on any part of your face; your eyes, your cheeks, your nose bridge, your collarbone. I like to use it on my body as well because it’s such a high shine. You look at it and think, ‘Is it going to deliver? Is it going to deliver?’ Then – BAM! – it delivers!Rihanna
Available in 9 shades:
- Trophy Wife (3D Hyper-Metallic Gold)
- Metal Moon (Mega-Fine White Gold Pearl)
- Wattabrat (3d Baby Pink Shimmer)
- Chillz (Iridescent Baby Blue Shimmer)
- Girl Next Door / Chic Phreak (Soft Pink Sheen / Supercharged Peachy Pink Shimmer)
- Ginger Binge / Moscow Mule – (Soft Copper Sheen / Supercharged Copper Shimmer)
- Lightning Dust / Fire Crystal – Soft Pearlescent Sheen / Supercharged Pearlescent Shimmer
- Mean Money / Hu$tla Baby – (Soft Champagne Sheen / Supercharged Peachy Champagne Shimmer)
- Afternoon Snack / Mo’ Hunny – (Soft Bronzed Champagne Sheen / Supercharged Bronzed Champagne Shimmer)
Killawatt Foil Freestyle Highlighter
Just when you thought Killawatt couldn’t get better. Killawatt Foil Freestyle Highlighter Duo enters the highlight game with the same creamy texture of the original in a new, mega-reflective, foil-like finish. With intense metallic edge, these buildable, colour-rich luminisers come in rule-defying shades that look equally killer on all skin tones. When it comes to choosing a shade, there’s no wrong answer.
Killawatt Foil revs up your highlight with its intense foil sheen – and thanks to its vibrant shade line-up, you get the perfect pops of chrome colour for face, eyes, collarbone… literally anywhere you crave a touch of light.
Like the bestselling Killawatt you know and love, Killawatt Foil keeps skin lit beyond sundown with its weightless longwear formula – a cream-powder hybrid that instantly melts into skin and blends with almost zero effort. Another win: it’s loaded with extra fine, ultra-smooth shimmer to make all your hyper-metallic gleams come true.
Available in 4 shades:
- Mimosa Sunrise / Sangria Sunset
- 7daywknd / Poolside
- Sand Castle/Mint’d Mojito
- Penny4UThots (Metallic Burnt Copper)
Killawatt Freestyle Highlighter Clara Lionel Foundation limited edition
The supercharged highlighter that changed the game—now in a limited-edition platinum shade to benefit the Clara Lionel Foundation, Rihanna’s non-profit organization dedicated to helping education, health, and emergency response programs around the world.
Trophy Wife lovers, meet your platinum twin sister: Diamond Ball-Out. Rihanna created this show-stopping limited-edition shade of Killawatt Freestyle Highlighter in made-to-match packaging to light up all skin tones like never before.
Unlike your everyday highlighter, Killawatt keeps skin lit beyond sundown with its weightless longwear formula — a cream-powder hybrid that instantly melts into skin and blends with almost zero effort. Another win: it’s loaded with superfine shimmer for an ultra-smooth, creamy texture. For killer radiance, Killawatt’s your go-to for highlighting your face, eyes, collarbone … literally anywhere you crave a touch of light.
100% of every purchase goes to the Clara Lionel Foundation, the non-profit organization founded by Rihanna to support and fund children’s education, health, and emergency response programs around the world.
Rihanna named this shade Diamond Ball-Out after the Clara Lionel Foundation’s annual fundraising event: The Diamond Ball.
Diamond Bomb All-Over Diamond Veil Highlighter
How Many Carats?! – pure platinum sparkle. A one-of-a-kind diamond-dusted highlighter that applies like a 3D glittering veil, delivering pure, show-stopping sparkle all over the face and body.
Ice yourself in insane diamond-dusted sparkle. Diamond Bomb takes glitter to a whole new extreme in a shimmering 3D formula that’ll leave your face and body crystal-coated, the way only Rihanna knows how.
Celebrate one glittering year of FENTY Beauty with this all-over sparkler that will make you look and feel like a million bucks. Diamond Bomb features a unique jelly-powder formula that’s bouncy, cool to the touch, and melts into skin like butter. This highlighter is loaded with 100% pure brilliance to create an all-glitz-no-grit finish that decks out every skin tone. Plus, all of this glittery goodness comes in a faceted jewel-like compact you’ll never want to put down.
Diamond Bomb All-Over Diamond Veil was inspired by the crystal dress Rihanna rocked at CFDA 2014.
You can never have enough diamonds! This is the closest thing to bathing in it. The sparkle in this is just insane!Rihanna
Diamond Bomb II
A limited-edition diamond-dusted highlighter for face and body, designed to veil all skin tones in pure, show-stopping holographic pink sparkle.
Glitz out from head to toe: This season, cult-favorite Diamond Bomb goes holographic pink with limited-edition Diamond Bomb II. Take your favorite iconic diamond-dusted look to the next level with this festive iridescent 3D shade that’ll leave your face and body looking veiled in peachy-pink crystals.
Diamond Bomb II All-Over Diamond Veil’s unique jewel-embossed pressed powder formula smooths on to deliver an all-glitz-no-grit finish that melts into skin like butter. This highlighter is loaded with 100% pure holographic pink brilliance that fires up every skin tone. Plus, all of this glittery goodness comes pressed in a sleek prismatic design, with a faceted jewel-like compact you’ll never want to put down.
I love Diamond Bomb—it’s such a fun product that I had to make it in more colors, and wanted to do this holographic pink for the holidays.Rihanna
Liquid Diamond Bomb
A limited-edition portable, roll-on liquid highlighter loaded with superfine 3D glitter to deck out your face and body with pure show-stopping diamond sparkle.
Twinkle like tinsel this season when you roll on Diamond Bomb’s insane diamond-dusted sparkle like never before. Now, for a limited time only, Liquid Diamond Bomb delivers Diamond Bomb’s bestselling, show-stopping sparkle in a silky, liquid-to-glitter formula that’ll leave your face and body looking like it’s dripping in diamonds.
Liquid Diamond Bomb’s unique water-like formula glides on smooth and dries in a flash, leaving nothing but an all-glitz-no-grit veil of 3D glitter that pops on every skin tone. Plus, all of this diamond brilliance comes packed in an irresistible snow globe-like bottle that fits in your purse or pocket, so you can get decked out on the fly.
You know I love a good body glitter, so I had to make a roll-on Diamond Bomb to make it easy to wear however you want: Eyes, cheeks, collarbone, arms—wherever!Rihanna
Invisimatte Blotting Powder
Don’t be caught without the perfect blot. Take it from Rihanna, who blots on the fly to stay photo-ready 24/7. This universal blotting powder contains an exclusive pore-diffusing complex that absorbs shine and gives you a natural matte refresh for an instantly filtered look – so you’re always ready for a shine-free snap.
Invisimatte’s translucent powder is completely traceless against all skin tones and won’t cake, creep into pores or fine lines, or disturb makeup – even when you re-apply. And get this: it extends the wear of your foundation too. Invismatte’s sleek, magnetised compact attaches to its perfect partner, the Portable Touch Up Brush, meaning that it’s easy to keep your shine-stopping essentials within reach. So touch up, touch up again, and bring on the photo ops – when we say translucent, we mean it. Rihanna believes that being photo-ready means being shine-free.
Every red carpet you see me on, this has been in my clutch. I hate being greasy or getting caught oily in pictures – we all hate that – and this is the cure.Rihanna
Invisimatte Blotting Paper
Blotting paper is sexy, said no one ever – until now. Super compact, portable, and straight-up chic, Invisimatte Blotting Paper is beauty’s ultimate underdog with a serious makeover. Because – take it from Rihanna – blotting is key to keeping your makeup looking just applied.
Lift away shine while leaving makeup perfectly untouched. Made with natural botanical fibres in the same expert technique as traditional Japanese paper, Invisimatte is as absorbent as it is silky smooth, with a continuous pink scroll that lets you choose your perfect size sheet every time.
The best part? It works in stealth mode – no glaring residue – with a refillable lipstick-sized compact that’s small enough to fit in the palm of your hand. So go for it. De-sheen and be seen, anywhere you roll, streetside to courtside.
I love to blot on the fly, or as we like to call it at FENTY BEAUTY, portable blotting. So the most important part of this packaging is the mirror – you can just look right in the mirror and get that grease off in a hurry.Rihanna
Invisimatte Blotting Paper Refill
The roll model of blotting papers. Ultra portable blotting paper that lets you touch up in stealth mode.
Lipsticks and lip glosses
Gloss Bomb Universal Lip Luminizer
THE stop-everything, give-it-to-me gloss that feels as good as it looks. Gloss Bomb delivers explosive shine, now in two universal shades handpicked by Rihanna herself: each shade is designed to be the ultimate finishing touch to any look. Drench lips in the Fenty Glow, a perfect rose nude – we’re talking the unicorn of nudes that looks good on everyone. Or glaze them in Diamond Milk, a shimmering wash of milky pearl that’s like a dewy highlight for your lips.
One luscious swipe of Gloss Bomb’s XXL wand gives lips more to love, while conditioning Shea butter enriches from within. Lips look instantly fuller and smoother, with a non-sticky formula that’s super shiny and has an addictive peach-vanilla scent you just can’t get enough of.
I made it because I wanted the girls to get kissed more.Rihanna
Stunna Lip Paint
When life’s all about taking risks, wearing liquid lipstick shouldn’t be one of them. Enter Stunna Lip Paint: The love child of high-impact colour and low-maintenance longwear – now in a range of head-turning shades that’s got everyone’s name on them. Each shade was hand-picked by Rihanna and created to look incredible on everyone.
Equal parts class and sass, Stunna Lip Paint goes from zero to 100 in one stroke of its lip-defining precision wand, making it easier than ever to dress your entire pout in show-stopping, soft matte pigment. Its serious 12-hour hold is so weightless, if it weren’t for the non-stop compliments, you’d forget you were even wearing it. And if that weren’t enough – Stunna Lip Paint won’t feather, staying kissably smooth. In other words, it behaves so you don’t have to.
From every mesmerizing angle of its prismatic glass bottle, Stunna Lip Paint proves that yes – in Rihanna’s own words – this is One. Bad. Bitch.
The perfect red is hard to get right, and it’s really hard to find YOUR red that works on your skin tone.Rihanna
Rihanna chose this bright beautiful red because it sets beautifully on every skin tone.
You can chose from 8 different and vibrant shades:
- Uncensored (universal red)
- Unveil (chocolate brown)
- Uncuffed (rosy mauve)
- Unbutton (peachy nude)
- Uninvited (smooth black)
- Unlocked (vivid pink)
- Unattached (bright coral)
- Undefeated (sultry purple)
Mattemoiselle Plush Matte Lipstick
An ultra slim lipstick with a long-wearing, petal-soft matte finish, created in a rainbow of 14 weightless, colour-intense shades each designed to flatter all skin tones.
Rep every mood in full-on colour. High-octane pigment meets 14 unexpectedly universal shades to complement all moods, all skin tones, all day. Whether you’re looking for the perfect red, everyday nude, or moody blue, Mattemoiselle Plush Matte Lipstick makes it easier than ever to rock the entire rainbow.
Rihanna wanted to make the matte lipstick of your dreams a reality: think mega rich colour minus the weight. The ultimate light-as-air texture glides on creamy and stays put – no bleeding or feathering after application – with a velvety, soft matte inspired by a rose petal finish. And thanks to Mattemoiselle’s chic, slim design, you can effortlessly define lips with the ultimate control, for lips that look fuller with every stroke.
Rihanna loves changing up her lipstick depending on her current mood, so she wanted to create a lipstick collection that would empower everyone to explore new looks. She hand-picked the range of 14 shades that anyone can pull off, with shade names that embody the personality of each colour.
I wanted a lipstick collection where every shade works on every skin tone. I wanted to prove that lipstick is meant to be fun, not feared!Rihanna
In 2018 Rihanna updated the Mattemoiselle collection and added 10 more shades.
- Body Lava Luminizer
- Fairy Bomb Glittering Pom Pom
- Face & Body Kabuki Brush
- Island Bling 2-In-1 Liquid Eye Shimmer
- Summer Daze / Summer Nights Iridescent Lip Luminizer Trio
- Moroccan Spice Eyeshadow Palette
- Flyliner Longwear Liquid Eyeliner
Body Lava Body Luminizer
A limited-edition gel-based body luminizer made to veil skin in a gloriously, high-shine finish that feels as dewy as it looks — for sunlit radiance anytime you please.That post-vacay glow is now yours year-round thanks to Body Lava. This smooth, gel-based body luminizer glides on and leaves skin feeling dewy to the touch. Get ready to bathe your skin in a gloriously high-shine finish that does to your body what highlighter does to your cheekbones.
Celebrate the look and feel of glistening skin after a day of island hopping. Light-diffusing micropearls blended with a sheer tint of colour accentuate all skin tones for a silky, sun-soaked sheen any time of the year. Strip down in Who Needs Clothes?!, a radiant rose gold, or glow up in Brown Sugar, a lustrous bronze or light up in Trophy Wife, the same 3D hyper-metallic gold that changed the highlighter game. Delivered in a generously sized bottle, Body Lava’s ultimate drenched-in-light radiance – plus its addictive floral vanilla scent – was born to dew your body right.
Sun-soaked sparkle from head to toe.
Blend into clean, dry skin with the Fenty Beauty Face & Body Kabuki Brush 160. Apply everywhere: arms, legs, shoulders, collarbone – anywhere you want to glisten.
Trophy Wife is one of my all-time favorites so I wanted to make a formula to wear all over your body and now we have a 3rd member to the Body Lava family.Rihanna
Fairy Bomb Glittering Pom Pom
A limited-edition oversized glittering puff pre-packed with superfine 3D rose gold shimmer, designed for dabbing directly all over the body.
Like no body luminizer you’ve ever seen before, this limited-edition Glittering Pom Pom is pre-packed with superfine 3D shimmer, born to let loose with every touch. Just dab and glow!
Ultra soft, plush, and larger-than-life Fairy Bomb makes old school glam an everyday luxury, delivering smooth, hyper-reflective glitter in all its glory. Bless your body from head to toe in a superfine glittering veil. The single rose gold shade, Rosé On Ice, coats skin in the perfect prismatic pink designed to light up all skin tones. Plus, it’s softly scented with irresistible vanilla coconut for a full-on sensorial experience you can’t get enough of.
Dab pre-filled puff over entire body for the ultimate bejewelled finish.
Face & Body Kabuki Brush
A face and body kabuki brush with a custom angled design for blending liquid and powder formulas.
Introducing the kabuki of all kabukis – the ultimate makeup buff, born to do it all. The Face & Body Kabuki Brush 160 features super soft, synthetic bristles at just the right density, making it perfect for blending both liquid and powder formulas with ease.
Custom cut at an angle for extra surface area, the unique brush head was designed to follow your curves for effortless diffusing. Plus, the luxe rounded handle provides comfortable control for a total body-buffing experience – not to mention it looks super chic on your vanity, too.
For liquid formulas, pump product onto skin, then blend.
For powder formulas, swirl brush over product, then blend onto skin.
Island Bling 2-In-1 Liquid Eye Shimmer
Limited-edition double-ended liquid eye shadows featuring metallic shimmer on one end and an iridescent glitter topcoat on the other.
Double-dip into summer’s ultimate treasure where there’s more than meets the eye. Island Bling 2-in-1 Liquid Eye Shimmer brings together two different finishes in one convenient dual-ended design, delivering sleek, metallic shimmer on one side and an iridescent glitter topcoat on the other. Wear ‘em solo, or layer together to create a brand new, hyper-prismatic shade.
Created with all skin tones in mind, these sunset-inspired shades hypnotise with colour-flipping micropearls that shift with the light.
Summer Daze / Summer Nights Iridescent Lip Luminizer Trio
A limited-edition trio of creamy, shade-shifting lip luminisers laced with pearlescent colour for a sheer wash of island-inspired hues.
Trick the light this summer with limited-edition Summer Daze and Summer Nights Iridescent Lip Luminizer Trios. These creamy, colour-flipping lip glosses feature a unique sheer formula that makes it possible to rock wild, island-inspired colours like never before.
From bright, iridescent finishes (Summer Daze) to more dramatic, holographic sheens (Summer Nights), these wearable special effects look vivid yet apply sheer, giving lips a hint of colour with a megadose of pearlescent shimmer that ALL skin tones will love. Wear solo for a prismatic wash of colour, or apply over matte lipstick for endless new combinations.
Moroccan Spice Eyeshadow Palette
A limited-edition eyeshadow palette of 16 long-wearing Moroccan-inspired shades ranging from matte to shimmer finishes – perfect for spicing up your look in limitless ways.
It’s no mirage: The Moroccan Spice Eyeshadow Palette combines everything you need to take you from hot, steamy days to sultry, smoky nights, with its rainbow of 16 richly pigmented shades and finishes designed for all skin tones. From smoky bolds to spicy brights and savoury neutrals, Moroccan Spice serves up a dash of matte, satin, pearl, metallic, and shimmer finishes to satisfy every craving.
Savour the feels and flavours of Morocco with Fenty Beauty’s brand new long-wear eyeshadow formulas. Each rich, velvety-smooth shade is weightless, buildable, and stays put without creasing for the sultriest looks that last.
Mo’rockin Ice – Iridescent icy pink with pink shimmer
Mirage – Metallic rosy bronze
Ca$Ablanca – Peach gold with gold shimmer
Marrakush – Metallic green gold
Shisha Smoke – Matte blue grey
Sahara Stunna – Soft pink gold pearl
Quicksand – Satin papaya
Desert Baked – Metallic copper bronze
Evil Genie – Turquoise pearl
Fez Up – Matte plum
Saffron – Matte brick red
Cumin Get It – Matte terracotta
Souq It 2 Me – Satin smoky navy
Nuts N Dates – Satin eggplant
Henna Sea – Matte cocoa brown
Spice Trip – Matte burnt sienna
When I think of Moroccan spice markets, I think of rich, sultry flavors. This palette embodies that. I love that there’s a little dash of everything here. If you only need one palette in your life right now, this is it!Rihanna
Flyliner Longwear Liquid Eyeliner
A hyper-saturated, water-resistant liquid eyeliner with an innovative flex tip and easy-grip triangle shape for effortless no-limit lining that lasts.
Your new be-all, end-all for lining eyes, Flyliner Longwear Liquid Eyeliner delivers everything you want in a liner, and then some. Experience the crisp colour intensity of a liquid plus the glide of a gel in one longwearing, water-resistant formula that dries fast and won’t fade or transfer until you say when.Featuring a smart triangle shape that makes it easy to hold, Flyliner’s all about eye-opening drama – minus the stress.
It all comes down to its super-flex felt tip, an exclusive Fenty Beauty innovation that allows for smooth, uninterrupted ink flow from every angle. In other words? A hyper-saturated satin finish with each and every stroke – no dragging, skipping, or having to retrace your steps.Rihanna even perfected Flyliner’s tapered precision point with all eye shapes in mind, with an extra long, flexible tip designed for max versatility. Create fine lines, thick flicks, and everything in between. This is no-limit lining at its finest.
It’s all about the super long, super flexible tip. You get fine lines, thick lines, everything in between. It’s perfect for defining all eye shapes!Rihanna
Tools and brushes
- Portable Highlighter Brush 140
- Portable Contour & Concealer Brush 150
- Portable Touch Up Brush 130
- Full Bodied Foundation Brush 110
- Cheek Hugging Highlight Brush 120
- All-Over Eyeshadow Brush 200
- Tapered Blending Brush 210
- Precision Makeup Sponge 100
- Powder Puff Setting Brush 170
- Precision Concealer Brush 180
- Lil Precision Makeup Sponge Duo 105
- Kabuki-Buff Foundation Brush 115
Portable Highlighter Brush 140
Take your glow places it’s never been before. The magnetised Portable Highlighter Brush was born to snap to your favourite Match Stix Shimmer Skinsticks, letting you create your own custom highlighting collection.
Slanted, soft synthetic brush hairs trace the angles of your face to expertly diffuse Shimmer Skinsticks with speed and precision you’d never imagine from a tool this petite. And thanks to its medium density bristles, you can build glitz to your perfect level of impact.
Retractable and totally portable, this is a travel-friendly tool you’ll never leave home without. Rihanna wanted to create effective, high-functioning brushes that were portable and magnetised for convenience.
Portable Contour & Concealer Brush 150
Blend in, but stand out. The magnetic Portable Contour & Concealer Brush attaches to its perfect partner – Match Stix Matte Skinstick – so you can correct, conceal, contour or simply touch up wherever, whenever.
Smoothly tapered, soft synthetic bristles are cut for fool proof precision, letting you instantly blend Matte Skinstick’s buildable, powder soft formulas until you’ve achieved just the right amount of coverage.
Retractable and totally portable, this is a travel-friendly tool you’ll never leave home without. Rihanna wanted to create effective, high-functioning brushes that were portable and magnetised for convenience.
Portable Touch Up Brush 130
Turn up and touch up with the ultimate on-the-go blotting powder brush. Custom-made to pair with Invisimatte Blotting Powder, the Portable Touch Up Brush has a retractable design and magnetic panel, so it snaps right in to the bottom of the powder compact, always there when you need it.
Slanted, soft synthetic bristles provide extra surface area for quick fixes and a mattifying, instant filter effect. Rihanna wanted to create a portable touch up brush that magnetises right in the blotting powder compact, fitting neatly into your handbag or clutch.
Full Bodied Foundation Brush 110
Meet the makeup brush designed to make skin look like skin. The Full Bodied Foundation brush is the ultimate tool for applying Pro Filt’r Soft Matte Longwear Foundation. It gives you the instant coverage of a flat paddle brush plus the fast, seamless blending of an airbrush. In other words, instant full coverage with an air-touched finish.
Its unique paw shape gives it just the right density, with more than 140,000 ultra fine synthetic bristles for a softer touch and better blending. What’s more, the dense bristles mean that more foundation ends up on your face, and not in the brush.
Foundation was one of Rihanna’s first makeup loves, so it was important for her to have the perfect tool to pair with her Pro Filt’r Soft Matte Longwear Foundation.
Cheek Hugging Highlight Brush 120
The Cheek Hugging Highlight Brush embraces curves like no other. This game-changing highlight brush features expertly chiselled curves on both sides that ‘hug’ more than just your cheeks – like your brow bone, cupid’s bow, the bridge of your nose, and even your collarbone – for an effortlessly killer glow.
Thanks to its unexpected asymmetrical cut – inspired by a shark tooth – you can highlight with more precision and edge, making it the perfect tool for Killawatt Freestyle Highlighter. Rihanna’s favourite thing about this brush is the shark-tooth shaped design – she instantly fell in love with all the unexpected angles that let you highlight in unique ways.
Precision Makeup Sponge 100
Know how to play all your angles. This plush, 3-sided makeup sponge takes blending to the next level with triple-threat precision.
Use the slanted edge for controlled stippling, the mini-moon edge for targeted coverage (perfect for the under eyes), and the rounded end for all-over buffing.
No matter the formula – liquid, cream, or powder – the Precision Makeup Sponge lets you customise your coverage for fast, easy, seamless results every time.
Rihanna wanted to ensure the texture and bounce of the sponge was just right, and that the angles were perfect for both buffing all over and getting into those difficult corners of the face.
All-Over Eyeshadow Brush 200
Your new favourite eyeshadow brush for picking up, laying down and blending out pigment all-over the eye.
Take it back to basics with the do-it-all brush that’s anything but. The All-Over Eyeshadow Brush 200 is expertly crafted and cut for insane versatility – this is the brush you can’t stop reaching for.
Super-soft synthetic bristles deposit and distribute colour onto the entire lid for high-impact eye looks that are easier and faster than ever to achieve. This uniquely tapered, fan-shape is designed to pick up, lay down, and blend out colour effortlessly and evenly – making it the ultimate tool for high-pigment Fenty Beauty shadows (or your fave Killawatt Freestyle Highlighters)!
Rihanna wanted to create an everything brush. If you had to take a single eye brush to a stranded desert island, this would be it!
Tapered Blending Brush 210
A tapered eyeshadow brush custom-cut for applying and blending eyeshadow in the contour and crease area of the eye.
It doesn’t matter if you’re a minimalist, or a little over-the-top – the secret to every eye look is blend, blend, and blend some more. The Tapered Blending Brush 210 is specially designed to contour the crease area for effortlessly blended looks with an instantly diffused finish.
Super-soft, synthetic bristles are custom-cut in a fluffy tapered shape to blend out high-pigment Fenty Beauty eyeshadows – and your fave Killawatt Freestyle Highlighter! – with ease and control no matter your eye shape or lid type. This ultra-flexible domed brush head is designed to be universal so everyone can play with pigment like a pro.
When it comes to eye looks, everyone should be able to play! Rihanna wanted to create a foolproof blending brush for every eye shape.
Powder Puff Setting Brush 170
A mega plush loose powder brush designed to seamlessly blend and set for an instantly filtered finish that lasts.
Ready, set, perfect. Loose powder application has never been this soft and seamless, thanks to the ultra fluffy Powder Puff Setting Brush 170. Your go-to for the most flawless filtered finish you’ve ever seen, this brush is made with addictively soft synthetic bristles that are carefully tapered to pick up and diffuse Pro Filt’r Instant Retouch Setting Powder with the ultimate ease.
Like a powder puff in brush form, the Powder Puff Setting Brush 170 features a mega plush silhouette designed for fast, even blending, distributing loose powder formulas with max expertise, minimum effort. Plus, it’s perfectly rounded to hug every curve of your face. Use it all over to keep your photo-ready finishing touch on lock.
Making skin look like skin is one of Rihanna’s top priorities when it comes to makeup. She wanted to create a foolproof way to seamlessly blend Pro Filt’r Instant Retouch Setting Powder.
Precision Concealer Brush 180
A softly angled concealer brush designed for applying and blending liquid, cream, and powder formulas with flawless fingertip precision.
Cover your blending bases with Fenty Beauty’s Precision Concealer Brush 180. Super soft synthetic bristles are custom cut at an angled shape to effortlessly apply and blend liquid, cream, and powder concealer just where you want it.
With the perfect medium density, the Precision Concealer Brush picks up and packs on the coverage you need with unique finger-tip precision. The rounded brush head was designed to hug the under-eye area, with bristles that are flexible enough to reach every nook, crease, and cranny—think around the nose and inner corners of the eyes. Use it to apply concealer, blend foundation in hard-to-reach areas, and set under eyes. This brush makes spot-on blending a breeze.
Rihanna wanted to create the ultimate concealer brush to pair with Pro Filt’r Instant Retouch Concealer.
Lil Precision Makeup Sponge Duo 105
A set of two different mini makeup sponges designed without latex: a triple-edged sponge for super targeted coverage, plus a dual-edged sponge with an innovative velvety end designed for setting.
Blend on point with the ultimate precision. The Lil Precision Makeup Sponge Duo 105 brings together two unique mini makeup sponge shapes to cover all your blending needs.
The triple-edge sponge features a tear-drop point that’s great for the toughest-to-reach areas, such as around the nose and in the inner corners of the eyes. It’s precise enough to target the tiniest spots and blemishes, too. The dual-edged sponge delivers a slanted edge for controlled stippling and an innovative velvety end made specifically for applying setting powder.
No matter the formula – liquid, cream, or powder – the Lil Precision Makeup Sponge Duo 105 lets you customize your coverage, born to deliver fast, easy, seamless results every time.
Rihanna loves the Precision Makeup Sponge 100 so much that she wanted to bring the same texture and bounce to not one, but two smaller versions specifically designed for the most hard-to-reach areas of your face.
Kabuki-Buff Foundation Brush 115
Meet Fenty Beauty’s ultimate foundation buff: No matter the formula, this brush was designed to blend it all. The large, domed shape is packed with soft, synthetic bristles to seamlessly buff and stipple your favourite Fenty Beauty foundation.
Larger than the Full-Bodied Foundation Brush 110, Kabuki-Buff Foundation Brush 115 blends with the ultimate speed and ease, giving you fast, buildable coverage and a super-diffused, airbrushed finish.
Getting Hotter collection
Poutsicle Juicy Satin Lipstick
A limited-edition satin lipstick that drenches lips in bold mouth-watering colour in seven juicy high-impact shades designed for everyone.
Quench your thirst for mouth-watering colour. Poutsicle Juicy Satin Lipstick “hugs” your lips in bold, luscious colour and a juicy satin finish that makes your pout pop.
Born in seven hyper-vivid shades encased in made-to-match packaging, Poutsicle comes in an irresistible range of hues for all skin tones to show off. Get saucy in electrifying pinks and purples or turn up in vibrant orange and blue. Ultra creamy, smooth, and lightweight, Poutsicle packs a punch of slick, tropical colour that anyone can pull off.
This season, I wanted to go all-in with vivid colours – the juicier the better! I wanted to bring to life the most luscious, mouth-watering colours for the summer. Go all in!
Vivid Liquid Eyeliner Trio
When in doubt, wing it out in electrifying colour. These Vivid Liquid Eyeliner Trios deliver bright pastel hues that make it easier than ever to amp up your daily cat eye in one vivid stroke of its extra-fine precision brush.
Blaze a new trail in tropical pops (Baeside), chic pastels (Baecay), or vibrant bolds (Baewatch). Rihanna created the shades in each trio: Wear them solo or mix and match to create your own eye-opening colour combo.
With super smooth precision and glide, these liquid eyeliners deliver soft neon effects that work for everyone – whether you’re into rule-defying definition or like to play it straight with just a touch of colour.
Pro Kiss’r series
Pro Kiss’r Luscious Lip Balm
A creamy moisture-lock lip balm with a plush doe-foot applicator that smooths, softens, and preps your pout for instantly luscious, kiss-worthy lips that last.
Be the smoothest kisser around town. Pro Kiss’r Luscious Lip Balm is super creamy, lightweight, and glides over lips to lock in moisture for the most luscious, kiss-worthy lips you’ve ever experienced.
Unlike most lip balms, Pro Kiss’r has an ultra plush doe-foot applicator that treats lips to an addictively luxe experience with every swipe. Made with rich yet non-greasy shea and mango seed butters, this lip balm soothes and nourishes while making lips instantly softer, smoother, and ready for lipstick application.
Plus, the non-sticky formula delivers a universal invisipink sheen, with a light peach-vanilla scent you just can’t get enough of.
Lip care is extremely important to Rihanna – she always includes it in her daily makeup routine.
I’m obsessed with soft, luscious, kissable lips.
Pro Kiss’r Lip-loving Scrubstick
A fuss-free lip scrub in a twist-up stick, packed with apricot seed scrubbers to gently exfoliate and nourish for instantly smooth, soft kissable lips with every swipe.
Swipe right every time: Pro Kiss’r Lip-Loving Scrubstick smooths the way for instantly soft, kissable lips without the mess of your old-school lip scrub.
This lightweight, non-greasy stick is packed with apricot seed scrubbers to gently exfoliate while nourishing lips, letting you scrub with the ultimate love. Just swipe back and forth over lips, wipe it off, and get makeout-ready – or makeup-ready – lips anytime, anywhere.
Rihanna is always on the go, so she wanted to create a no-mess, no-stress lip scrub in a stick that would exfoliate and nourish lips.