FENTY Creative Director Rihanna and global sports brand PUMA presented the third installment of the beloved FENTY PUMA by RIHANNA collection in Paris on March 6, 2017. For the rebellious and daring, this season takes inspiration from the halls of FENTY University, paying homage to the kids gone rogue, who hit honor roll and serve detention in style.
Amongst the bookshelves of Bibiliotheque Nationale de France, Rihanna and PUMA brought to life the collection muses: Classic American social circles and cliques – Nerds, Jocks, Skaters, Preppies, Goth kids and of course, Bad Gals.