The making of Fenty BeautySeptember 9, 2017
Rihanna shares an inside look at the making of her beauty line, which she was inspired to create after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones.
“Fenty Beauty was created for everyone: For women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line.” – Rihanna.
With 100% involvement—from packaging design to formula and shade development—she is truly the creative force behind the brand.