NEW VIDEO: Loyalty – Kendrick Lamar feat. RihannaJuly 28, 2017 \
Kendrick Lamar has shared the music video for his song “LOYALTY.,” featuring Rihanna. The cinematic video (directed by Dave Meyers & the little homies) finds Kendrick and Rihanna in various dangerous and surreal scenarios. Check out the new music video below. “LOYALTY.” marks the fourth track off Kendrick’s latest album DAMN. to get the music video treatment; he shared the video for “HUMBLE.” before the album’s release. He then shared the Don Cheadle-starring video for “DNA.” and a clip for “ELEMENT.