Meet The Designers Behind Rihanna’s NBA Finals HatJune 6, 2015 \
MTV: Lucid FC opens up about how Rih started wearing their designs. When you’re an up-and-coming designer, getting support from Rihanna has to be prettttty awesome. I mean, one of the most influential—and stylish!—women in the world is wearing something that originated in your brain.
We had the chance to talk with Betts DeHart, one-half of Lucid FC—the other half is his twin brother, Chet—who just had that experience when Rih wore one of their hats out in NYC. The next night, she wore a different one to Game 1 of the NBA Finals. Betts gave us the deets on the company, the brothers’ affiliation with VFiles, and what other Lucid FC swag we can expect to see Rihanna wearing in the future. […]
MTV: Rihanna also, obviously, loves VFiles—is that where she got your hat?
DeHart: To have Rihanna wear Lucid FC is so sick. Mel Forde—aka Rihanna’s best friend—wore Lucid to SXSW, so we have to thank Mel and Rox from VFiles, because if not for them, I’m not sure this would’ve happened! We did not know she had the hat, so we woke up to a great surprise!
MTV: Wow, that must be the best feeling! Is there any other Lucid swag you know Rihanna has in her wardrobe?
DeHart: Rih does have access to all of our items. I know she has our custom Swarovski pink logo T-shirt! Rih and Mel have matching ones. Chet and I custom made them for her. We’re so excited to see her in the custom pink logo T-shirt!