Rihanna attends the launch of TidalMarch 31, 2015 \
Rihanna, Madonna, Beyonce and Jay Z are among the A-List musicians who are co-owners of Tidal, a streaming service being billed as the first artist-owned platform for music and video.
| 30 March ~ Launch of “Tidal” in New York: Backstage | 17 photo(s).
The membership-based service — similar to subscription service Spotify — will provide music and video content that users can stream on computers, tablets and smartphones or listen to offline. It is being offered at two price points: $10 for standard sound quality and $20 for “lossless high fidelity sound quality.”
| 30 March ~ Launch of “Tidal” in New York: Press conference | 37 photo(s).
The venue for the event was transformed to display a walkway paying tribute to the different decades in music, starting with the 1950s. Each of the owners signed documents at the event as the audience screamed when they walked to a table in the center of the stage.