Rihanna to headline NCAA March Madness Music FestivalMarch 16, 2015 \
In celebration of the NCAA’s championship game in early April, the sports organization’s free, three-day NCAA March Madness Music Festival this year will feature performances by Rihanna, Zac Brown Band, Lady Antebellum, Kacey Musgraves and Bleachers.
The performances will take place at Indianapolis’ White River State Park from April 3rd to the 5th. Organizers are still lining up musical acts for Friday’s AT&T Block Party, though Rihanna, whose new single “American Oxygen” will be used for March Madness promos, will headline the Coke Zero Countdown Concert on Saturday alongside Bleachers.
Each day of concerts, which begin in the afternoon and run until 9:30 or 10 p.m. depending on the day, will stream live on NCAA’s website. That site will also contain updates on performers.
Rihanna’s performance this year, along with the inclusion of “American Oxygen,” dovetails into the release of her upcoming album.