Yoann Lemoine talks about ‘Take Care’ music videoFebruary 14, 2012
Capturing the chemistry between Drake and Rihanna on the set of their new video wasn’t very hard, the director of the clip, Yoann Lemoine, told MTV News. The video for “Take Care” was shot during the Super Bowl.
“They seemed to be super close and that’s what I wanted for the video, they fit together pretty well so it was just easy.” – said Lemoine
Lemoine said the three-day shoot — which took place in a studio as well as a park — had a “very minimal” and “mellow” vibe, even though the track itself is decidedly more upbeat.
“Visually, it’s a very humble video … it’s not crazy,” the alternative indie musician who also goes by the stage name Woodkid said. “It’s actually the most indie video I’ve done my whole life. It’s probably the most famous artists, and they were so open to a project that was so minimal. There’s a lot of space in the video and I wanted the visuals to pay tribute to that,” he continued. “It pays tribute to nature. When I listened to the track, I was seeing a landscape … involving animals and massive landscapes. I won’t say too much, but it’s very surprising that there are very few elements in it. It’s very simple but there’s this big sense of emptiness in it. It’s not narrative at all, and it involves animals.”
The French filmmaker does not know when the video will air, but he did say that the editing process is going in a “very good direction.”
Lemoine — who tweeted a picture of himself with the rap-and-R&B duo last week — admitted that they all watched the Super Bowl on the set between takes, but that there weren’t very many other distractions.
“There’s something very minimal and very delicate [about it] in a way,” he added. “And it was very symbolic too.”