Photo of Rihanna on the set of So Kodak commercialOctober 6, 2010
At an exclusive performance by Drake and Trey Songz at the Best Buy Theater in New York City on October 5th, Kodak revealed that international star and multi-Grammy winning artist Rihanna will join the SO KODAK marketing campaign talent roster. Rihanna and Kodak shared the exciting news with the 1,000 fans in attendance via a surprise video that closed out the show. Rihanna recently shot her upcoming SO KODAK television spot titled “Fashion Shoot” in New York City.
“Rihanna’s unique style and bold and magnetic personality embodies the meaning of ‘SO KODAK,'” said John Blake, General Manager, Digital Capture and Devices and Vice President, Kodak. “With Rihanna, Drake, Trey Songz and Pitbull, we have an all-star roster of artists who help bring to life how KODAK Cameras and our Share Button make it easy to stay connected with your friends and family.”