Grammy’s sign up Rihanna for new campaign

January 13, 2009 3 By Paula

Lil Wayne, Radiohead’s Thom Yorke, Lenny Kravitz, Stevie Wonder and Rihanna have signed on for a massive Recording Academy ad campaign. Television, print, online and radio spots will try to drum up some excitement for the organization’s annual Grammy awards, which suffered a decline in ratings last year.