Puma Expects Robust Earnings, Thanks in Large Part to Rihanna

Following a rebound year in 2016, Puma said it expects to deliver robust first-quarter results, prompting it to raise its guidance for the current year. In the first quarter, consolidated sales expanded approximately 15 percent on a currency-adjusted basis to €1.005 billion ($1.07 billion) while increasing 18.0 percent on reported terms. RIHMINDER: FENTYXPUMA SPRING/SUMMER COLLECTION…

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Rihanna receives the Shoe of the Year award

It has been an incredible year for Rihanna so far. Tonight she attended 2016 Footwear News Achievement Awards to receive The Shoe of the Year award for The Creeper. She rocked Vetements and her very own PUMA Creepers as she made her way into the venue. However, it looks like she is already on her way to Barbados, as…

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How Rihanna and Puma dreamed up the most desirable shoe of 2016

On Tuesday, Nov. 29, Footwear News will host its 2016 Achievement Awards in New York, honoring the best and brightest in the industry, including Rihanna’s Fenty Puma Creeper, the Shoe of the Year winner. Read on to learn more about the singer-designer’s accomplishments. This year brought plenty of great shoe styles, but Rihanna’s Fenty Puma…

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New Creeper from Rihanna coming December 8

Rihanna just released her second collection with Manolo Blahnik but she does not stop. PUMA has announced that the Shoe of the Year is coming back once again in velvet edition! The velvet Creeper will be available in grey, burgundy and black and is expected to hit the stores on December 8 and set your…

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