Rihanna slays in denim ahead of her NYFW show

What a hard working woman she is! She just debuted her Fenty Beauty line and now she is busy preparing her Fenty PUMA by Rihanna fashion show. The show will take place on September 10, 9 p.m and we are so excited to see what the new collection will look like! In case you’re wondering,…

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Special edition Creeper from Rihanna coming on September 14

Rihanna and PUMA are doing it again and for a good cause! The new Creeper is going to be available for purchase on September 14th and partial proceeds will be donated to Clara Lionel Foundation. Today the foundation’s merchandise was released and you can get your own CLF shirt or hoodie! CLF supports and funds groundbreaking…

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New Creeper from Rihanna to hit stores this Thursday

Rihanna‘s coming collaboration with PUMA continues to take the Creeper theme to new and exciting limits with the introduction of the Rihanna Puma Fenty Cleated Creeper in two new colorways. The classic PUMA look features a higher than usual height to the Creeper silhouette thanks to an additional cleated outsole while Fall 2017-ready colorways come in the…

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Rihanna steps out in Los Angeles

Rihanna looked gorgeous in shoes and jacket from her very own collection for PUMA as she stepped out in Los Angeles last night. RiRi was photographed dinning at one of her favourite restaurants – Giorgio Baldi. Today a limited edition of Fenty Fur Slides was released and if you want to get a pair –…

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Rihanna to show her new collection for PUMA at New York Fashion Week

Au revoir, Proenza. Adieu, Rodarte. Ta-ta, Thom Browne. While several high-profile American brands have decided to abandon New York Fashion Week for Paris, at least one major international name is doing the opposite and bringing her show back to town: Rihanna. After two seasons showing her Fenty Puma by Rihanna collection in Paris, WWD has learned that Rihanna is heading…

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Rihanna to release new limited-edition Fenty Fur Slides

Rihanna’s popular Fenty Puma Fur Slides are set to drop in new pastel shades at the height of summer. Slated for a July 13 release, new styles of the cozy Fenty Puma Fur Slides include Bay, Cool Blue and Orchid Bloom. Each tonal look is perfect for the season, with on-trend faux-fur details that are sure to make a statement. The…

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The Icon Business: Inside Rihanna’s Fashion Fortune

From platinum-selling artist to actor, Rihanna’s resume is extensive. But the Caribbean Queen has earned a new title—fashion mogul. Known for her daring red carpet looks, the style icon is now banking on seven-figure endorsements and partnerships with both active wear and high-end brands, from Puma to Dior and Chopard. Over the past year, Rihanna…

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