The Icon Business: Inside Rihanna’s Fashion Fortune

From platinum-selling artist to actor, Rihanna’s resume is extensive. But the Caribbean Queen has earned a new title—fashion mogul. Known for her daring red carpet looks, the style icon is now banking on seven-figure endorsements and partnerships with both active wear and high-end brands, from Puma to Dior and Chopard. Over the past year, Rihanna…

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Rihanna opens the FENTYXPUMA pop-up shop in Los Angeles

Rihanna and PUMA know how to treat their fans. They organized a Rihanna Experience event at FENTYxPUMA pop-up shop in Los Angeles yesterday. RiRi was in good spirits as she played the shop assistant. She even went live on Instagram! If you are nearby 1050 Wilcox Ave make sure to check out the FENTYxPUMA spring/summer…

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Rihanna spotted at LAX Airport

After not being seen for a couple of days, Rihanna was spotted at LAX Airport in Los Angeles last night. She spent a few days in Japan where she was photographed by fans. Rihanna likes to feel comfortable during long trips so she often chooses the fur slides she designed for PUMA. In case you missed it:…

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QUICK NEWS: New Stance collection; new PUMA Creeper

Rihanna and Stance come back with summer collection.  Style feeling stale? We’ve got the ANTI-dote with the limited-edition Stance Fenty Crew. Designed by Rihanna and premiered during her Spring 2017 Fenty X Puma runway show in Paris, the Fenty Crew was inspired by something a modern-day Marie Antoinette might wear while playing tennis. Make sure to…

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Second FENTYxPUMA collection available in the US; Europe gets release date

Rihanna’s second collection for PUMA (spring/summer 17) is now available in the United States. European fans, don’t worry! You will be able to get your hands on those amazing designs on April 13, when the collection drops in Europe. You can still get prepared by checking all the items and their prices out here: FENTY…

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Rihanna spotted in New York

Rihanna knows how to turn heads when she goes out. She was spotted heading to an office in New York yesterday. As you probably noticed, she is wearing boots from her spring/summer ’17 FENTYxPUMA collection. You can purchase them now for 390,00 €. In other news: Mike WiLL Made-It dropped his album Ransom 2 last night. It…

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Rihanna wins Paris Fashion Week with her third collection for PUMA

Is there anything that woman cannot do? I doubt that. Last night she debuted her third collection for PUMA and left everyone in the fashion world floored.  Make sure to see all the looks! Warning: you will love and want all of them! WWD: It was just a quiet night in the library with Rihanna. For her…

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Rihanna wins 3 iHeartRadio Music Awards

Justin Timberlake, Rihanna, and Twenty One Pilots were among the big winners at the 2017 iHeartRadio Music Awards on Sunday night. Rihanna won in three categories: R&B Song of the Year for Work (feat. Drake) and R&B Album of the Year for ANTI and Best Collaboration for Work (feat. Drake). Even though, she did not attend the show as…

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