New Fenty Puma drop on November 2nd, 2017 rihanna-fenty.com

More Fenty Puma AW 17 to drop this Thursday

Rihanna’s highly successful autumn/winter 17 collection is about to come back with more clothes and styles. Announced today, the next drop is taking place on Thursday, November 2nd. The apparel, shoes and accessories will be available for purchase at PUMA stores worldwide, as well as on Puma’s website. Alongside the announcement, Rihanna shared a new […]

Rihanna among 2017 Fashion Awards nominees

Rihanna among 2017 Fashion Awards nominees

Rihanna rebranded Puma in ways that no one saw coming. She is amazing at mixing high fashion with sport gear and British Fashion Council seems to agree. Today the nominations for 2017 Fashion Awards were announced and Rihanna is nominated with her Fenty Puma brand in Urban Luxe Brand category. Rihanna is up against such designers and […]

Rihanna on Fenty, Instagram trends and what's cute in guys rihanna-fenty.com

Rihanna on Fenty, Instagram trends and what’s cute in guys

Rihanna does not simply enter a room; she makes an entrance. And on Friday afternoon at the Bloomingdale’s flagship store in New York City, she was escorted inside by an exuberant high school marching band decked out in Fenty University gear, which brilliantly abbreviates to “F.U.” The occasion was a “pep rally” for the drop of Rihanna’s Fenty x […]

Rihanna rocks white boots in New York rihanna-fenty.com

Rihanna rocks white boots in New York

We went from not getting any photos of Rihanna for weeks and now we get them daily. We really missed seeing her! Our Bad Gal was photographed in New York last night, rocking white boots and carrying one of her favourite Louis Vuitton bags. She also shared a photo of herself posing in her apartment […]

Rihanna models Fenty Puma on Instagram rihanna-fenty.com

Rihanna models Fenty Puma on Instagram

Rihanna’s designs for PUMA are always greeted with much love and admiration but probably the biggest fan of those collections is the superstar herself. Rihanna is currently in New York. On October 12th she will speak at Vogue’s Forces of Fashion conference and on Friday the Galaxy collection drops. Always playing with fashion, Bad Gal RiRi […]

Fenty Puma by Rihanna F.U. suede slides coming October 5 rihanna-fenty.com

Fenty Puma by Rihanna F.U. suede slides coming October 5

If you are in love with Rihanna’s slides for PUMA as much as we are, you will be happy to know she is releasing the F.U. Suede Slides tomorrow. The slides are a part of her autumn/winter 17 collection that hit the stores last Thursday. F.U. Suede Slides will be available in three colorways: tan, […]

Fenty University

Fenty Puma by Rihanna Autumn/Winter collection drops this Thursday

Rihanna is taking you to school. In March Rihanna took over Paris  with her Autumn/Winter 17 collection for Puma and on Thursday (September 28) you will be able to purchase some of the items showed on the runway. Fenty University was really fun for Rihanna to create because she wasn’t allowed to dress up for school when […]

Rihanna attends Fenty Puma after party in New York

No one wears Fenty Puma like Rihanna herself and last night we got another proof of that. Rihanna looked like a whole snack as she arrived at the official after party right after she showed everyone how you’re supposed to show your collection at the New York Fashion Week. Before the show she was photographed […]