Puma Expects Robust Earnings, Thanks in Large Part to Rihanna

Following a rebound year in 2016, Puma said it expects to deliver robust first-quarter results, prompting it to raise its guidance for the current year. In the first quarter, consolidated sales expanded approximately 15 percent on a currency-adjusted basis to €1.005 billion ($1.07 billion) while increasing 18.0 percent on reported terms. RIHMINDER: FENTYXPUMA SPRING/SUMMER COLLECTION…

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Behind the Scenes: FENTY PUMA by Rihanna – AW17 Collection in Paris

FENTY Creative Director Rihanna and global sports brand PUMA presented the third installment of the beloved FENTY PUMA by RIHANNA collection in Paris on March 6, 2017. For the rebellious and daring, this season takes inspiration from the halls of FENTY University, paying homage to the kids gone rogue, who hit honor roll and serve…

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Rihanna wins Paris Fashion Week with her third collection for PUMA

Is there anything that woman cannot do? I doubt that. Last night she debuted her third collection for PUMA and left everyone in the fashion world floored.  Make sure to see all the looks! Warning: you will love and want all of them! WWD: It was just a quiet night in the library with Rihanna. For her…

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Rihanna attends Dior fashion show in Paris

Rihanna is in Paris already where she will present her third collection for PUMA on Monday, March 6. Yesterday she attended Dior fashion show and looked extremely stylish. She recently collaborated with the brand to benefit her Clara Lionel Foundation. After the show she was spotted at a restaurant in Paris.       Rihanna at a…

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Second FENTYxPUMA collection pre-release drops March 9

Rihanna has had a busy week. First she was accepting her Humanitarian of The Year Award from Harvard, and now she’s managed to fit in another charitable act: announcing the next release date for her Fenty by Rihanna Puma shoe collection. It’s been a few months since Rihanna has graced us with a new shoe,…

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Rihanna on a set of a photoshoot in Paris

Rihanna was spotted once again in Paris. According to some reports, was photographed heading to the PUMA spring/summer 17 campaign photoshoot. Additionally, Yahoo reported that this holographic lip color is set to be the first product released under the Fenty Beauty by Rihanna line. We are totally in love with her boots!

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Rihanna out and about in Paris

After her successful PUMA Fashion Show at Hôtel Salomon de Rothschild on Wednesday, Rihanna went out to celebrate with her family and friends. She was first spotted at Caviar Kaspia restaurant and later she hit the L’arc club. Last night she was photographed arriving at Hotel Royal Monceau wearing pieces from her Fenty PUMA by Rihanna collection as well…

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Rihanna talks her new PUMA collection

Rihanna presented her new Fenty x Puma collection in an intimate salon setting in Paris today, though legions of her fans across the globe tuned in to watch the live-stream on Tidal. Just minutes before the lights went up on the runway, as models such as Imaan Hammam, Taylor Hill, and Anwar Hadid milled about…

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7 things to know about Rihanna’s Fenty x Puma Spring 2017 show

Rihanna made her Paris fashion week debut with a show for her Spring 2017 Fenty x Puma collection. Set against the ornate backdrop of the Hôtel Salomon de Rothschild, Rih’s second Puma offering was a tongue-in-cheek take on Marie Antoinette—if Marie Antoinette was the coolest girl on the block. With the help of models like…

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