Live-created fan campaign for Fenty Beauty by Rihanna

Never shy of breaking the rules, Rihanna launches her globally anticipated makeup line, Fenty Beauty, in collaboration with Sephora, with an explosive experiential action for a new generation of beauty. The film of the Fenty Playground experience shows the complete takeover of Madrid’s central Callao Square, orchestrated by experiential designCONTINUE READING