Rihanna on Fenty, Instagram trends and what's cute in guys rihanna-fenty.com

Rihanna on Fenty, Instagram trends and what’s cute in guys

Rihanna does not simply enter a room; she makes an entrance. And on Friday afternoon at the Bloomingdale’s flagship store in New York City, she was escorted inside by an exuberant high school marching band decked out in Fenty University gear, which brilliantly abbreviates to “F.U.” The occasion was a “pep rally” for the drop of Rihanna’s Fenty x…

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Rihanna attends Fenty Puma Pep Rally in New York on October 13, 2017

Rihanna attends Puma’s pep rally

It is not every day that a full marching band welcomes shoppers to Bloomingdale’s 59th street flagship. Then again, it’s not every day that Rihanna is at Bloomingdale’s. On Friday morning, the singer arrived at the midtown store to much fanfare (there were also plenty of dedicated actual fans, some of whom had been waiting outside since…

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Fenty Puma by Rihanna Pointy Creeper rihanna-fenty.com

New pointed Creeper from Rihanna coming Oct. 12

Rihanna just released the Ankle Strap Creeper and F.U. Suede Slides but we are not yet free to breathe! The bad gal is coming with another Creeper that features, unlike its forerunners, a pointy toe. The model will be available on October 12, 10 a.m. local time on Puma’s site and in selected stores. VOGUE’S…

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Fenty Puma by Rihanna F.U. suede slides coming October 5 rihanna-fenty.com

Fenty Puma by Rihanna F.U. suede slides coming October 5

If you are in love with Rihanna’s slides for PUMA as much as we are, you will be happy to know she is releasing the F.U. Suede Slides tomorrow. The slides are a part of her autumn/winter 17 collection that hit the stores last Thursday. F.U. Suede Slides will be available in three colorways: tan,…

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Fenty University

Fenty Puma by Rihanna Autumn/Winter collection drops this Thursday

Rihanna is taking you to school. In March Rihanna took over Paris  with her Autumn/Winter 17 collection for Puma and on Thursday (September 28) you will be able to purchase some of the items showed on the runway. Fenty University was really fun for Rihanna to create because she wasn’t allowed to dress up for school when…

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Rihanna to Speak at the WWD Apparel + Retail Summit

Fashion, retail and beauty’s top leaders will gather for the annual WWD Apparel + Retail CEO Summit Oct. 24 to honor their own and download the latest industry intelligence and news, including an update from Rihanna. The powerhouse multihyphenate is expected to talk about her Fenty x Puma clothing and shoe line, her beauty launch and other projects….

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Rihanna to release new limited-edition Fenty Fur Slides

Rihanna’s popular Fenty Puma Fur Slides are set to drop in new pastel shades at the height of summer. Slated for a July 13 release, new styles of the cozy Fenty Puma Fur Slides include Bay, Cool Blue and Orchid Bloom. Each tonal look is perfect for the season, with on-trend faux-fur details that are sure to make a statement. The…

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The Icon Business: Inside Rihanna’s Fashion Fortune

From platinum-selling artist to actor, Rihanna’s resume is extensive. But the Caribbean Queen has earned a new title—fashion mogul. Known for her daring red carpet looks, the style icon is now banking on seven-figure endorsements and partnerships with both active wear and high-end brands, from Puma to Dior and Chopard. Over the past year, Rihanna…

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