Rihanna attends Fenty Puma after party in New York

No one wears Fenty Puma like Rihanna herself and last night we got another proof of that. Rihanna looked like a whole snack as she arrived at the official after party right after she showed everyone how you’re supposed to show your collection at the New York Fashion Week. Before the show she was photographed…

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Rihanna attends Chopard dinner in Cannes

Rihanna keeps the fashion world on its toes. Just because the superstar can go avant-garde doesn’t mean she’s forgotten how to do classic glamour, and at Cannes last night, she tapped into her regal side. In town to toast her collaboration with Chopard, Rihanna arrived at the collection’s dinner wearing the only logical option: layers…

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Rihanna will collaborate on a line of merchandise to benefit Haiti

Rihanna’s impact on the fashion world is indisputable. Now the singer has revealed that she will further strengthen her ties to the industry by collaborating with The New School’s Parsons School of Design, Donna Karan’s Urban Zen Foundation and Haitian artists to develop a line of merchandise. Sales of the product will help support the…

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Rihanna opens the FENTYXPUMA pop-up shop in Los Angeles

Rihanna and PUMA know how to treat their fans. They organized a Rihanna Experience event at FENTYxPUMA pop-up shop in Los Angeles yesterday. RiRi was in good spirits as she played the shop assistant. She even went live on Instagram! If you are nearby 1050 Wilcox Ave make sure to check out the FENTYxPUMA spring/summer…

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Puma Expects Robust Earnings, Thanks in Large Part to Rihanna

Following a rebound year in 2016, Puma said it expects to deliver robust first-quarter results, prompting it to raise its guidance for the current year. In the first quarter, consolidated sales expanded approximately 15 percent on a currency-adjusted basis to €1.005 billion ($1.07 billion) while increasing 18.0 percent on reported terms. RIHMINDER: FENTYXPUMA SPRING/SUMMER COLLECTION…

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Second FENTYxPUMA collection available in the US; Europe gets release date

Rihanna’s second collection for PUMA (spring/summer 17) is now available in the United States. European fans, don’t worry! You will be able to get your hands on those amazing designs on April 13, when the collection drops in Europe. You can still get prepared by checking all the items and their prices out here: FENTY…

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Behind the Scenes: FENTY PUMA by Rihanna – AW17 Collection in Paris

FENTY Creative Director Rihanna and global sports brand PUMA presented the third installment of the beloved FENTY PUMA by RIHANNA collection in Paris on March 6, 2017. For the rebellious and daring, this season takes inspiration from the halls of FENTY University, paying homage to the kids gone rogue, who hit honor roll and serve…

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Rihanna wins Paris Fashion Week with her third collection for PUMA

Is there anything that woman cannot do? I doubt that. Last night she debuted her third collection for PUMA and left everyone in the fashion world floored.  Make sure to see all the looks! Warning: you will love and want all of them! WWD: It was just a quiet night in the library with Rihanna. For her…

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Second FENTYxPUMA collection pre-release drops March 9

Rihanna has had a busy week. First she was accepting her Humanitarian of The Year Award from Harvard, and now she’s managed to fit in another charitable act: announcing the next release date for her Fenty by Rihanna Puma shoe collection. It’s been a few months since Rihanna has graced us with a new shoe,…

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New RihannaxStance collection coming today

Surprise, surprise, surprise! Just when you thought Rihanna is done slaying you, for now at least, Stance announced a new collection! The new items are supposed to be released today, November 22. We do not know whether it is a Holiday collection, an update of the last collection from October or maybe socks showed at…

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