Rihanna has kept everyone buzzing this week about her video for “We Found Love,” a dizzying look at addiction. Rihanna and her main man in the video, played by British model/boxer Dudley O’Shaughnessy, are not only addicted to drugs, but also each other. The clip’s director, Melina Matsoukas, said the video is a warning about the dangers of those types of dependencies.
“We love, obviously, to do provocative imagery … we always try to definitely push the limits,” Matsoukas told MTV News. “I think because, in the end, it’s not really at all about domestic violence. It’s really just about it being toxic, and they’re on this drug trip and that definitely plays a part, but I think it’s also about being triumphant over those weaknesses, and she leaves him. It’s not trying to glorify that type of relationship. The bad parts of it, that’s what you don’t want. In the end, her leaving, it represents her getting that out of her life. The drugs and the addiction and the toxic — that’s what brings her downfall and brings a lot of harm.”
The video was originally slated to shoot it in Brazil then it got moved to Belfast, Ireland. Rihanna trusted her longtime collaborator and gave her full control to come up with just the right treatment. The singer’s new hair and its more natural color helped shape the mood of the video and “how being really natural is forward-thinking.” The pair then got supermodel Agyness Deyn onboard to read the monologue, and soon, all the pieces of the puzzle came together.