Director talks about creating another world for Sledghammer video

V MAGAZINE: At 10am this morning, Rihanna released the music video for her new song “Sledgehammer” (watch above). A co-write with Sia, the track is the lead single from the soundtrack to Star Trek Beyond, out this Summer. Shot by legendary director and photographer Floria Sigismondi (who has created clips for the likes of David Bowie, Fionna Apple, P!nk, The White Stripes,…

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‘Sledgehammer’ video director explains Rihanna’s space witch character

ENTERTAINMENT WEEKLY: Floria Sigismondi has directed music videos for some of today’s biggest pop stars: Justin Timberlake, P!nk, Christina Aguilera. But she’s never shot a video like the one she directed for Rihanna’s “Sledgehammer,” from the movie Star Trek Beyond. The clip marks the first time a music video has been shot entirely in IMAX. (Adele’s…

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Sledgehammer director obsessed with Rihanna’s hands

VANITY FAIR: Rihanna’s latest musical offering—the single “Sledgehammer,” from the soundtrack to the upcoming Star Trek Beyond—was released on Monday, and, days later, we have been gifted with a striking, visually arresting music video for the track, which features Rihanna (dressed in a red robe, and adorned with face markings) in an intergalactic setting, controlling the…

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