Rihanna‘s coming collaboration with PUMA continues to take the Creeper theme to new and exciting limits with the introduction of the Rihanna Puma Fenty Cleated Creeper in two new colorways. The classic PUMA look features a higher than usual height to the Creeper silhouette thanks to an additional cleated outsole while FallCONTINUE READING

Au revoir, Proenza. Adieu, Rodarte. Ta-ta, Thom Browne. While several high-profile American brands have decided to abandon New York Fashion Week for Paris, at least one major international name is doing the opposite and bringing her show back to town: Rihanna. After two seasons showing her Fenty Puma by Rihanna collection in Paris, WWD hasCONTINUE READING

Rihanna’s popular Fenty Puma Fur Slides are set to drop in new pastel shades at the height of summer. Slated for a July 13 release, new styles of the cozy Fenty Puma Fur Slides include Bay, Cool Blue and Orchid Bloom. Each tonal look is perfect for the season, with on-trend faux-fur details that are sureCONTINUE READING

Following a rebound year in 2016, Puma said it expects to deliver robust first-quarter results, prompting it to raise its guidance for the current year. In the first quarter, consolidated sales expanded approximately 15 percent on a currency-adjusted basis to €1.005 billion ($1.07 billion) while increasing 18.0 percent on reportedCONTINUE READING

Rihanna and Stance come back with summer collection.  Style feeling stale? We’ve got the ANTI-dote with the limited-edition Stance Fenty Crew. Designed by Rihanna and premiered during her Spring 2017 Fenty X Puma runway show in Paris, the Fenty Crew was inspired by something a modern-day Marie Antoinette might wearCONTINUE READING