Rihanna takes over Coachella with FENTYxPUMA

How does one throw a successful pool party at Coachella? Take a page from the book of Rihanna, who pulled one off without a hitch on Saturday — and without ever formally giving out the address. Held at a house not far from the festival, the party lived up toCONTINUE READING

New Fenty Puma collection is here

Rihanna returns as creative director for the latest FENTY PUMA by Rihanna collection. Beachy and badass, it’s a vibrant, unexpected mashup of high fashion, extreme sport, and beachwear. Masculine motocross gear meets laced-up lingerie. Sporty silhouettes collide with sexy, skintight swimwear. And summer vibes are in full effect with boldCONTINUE READING

Fenty Puma new collection to drop on March 15

Remember when Rihanna slayed the New York Fashion Week back in September? Brave designs, colors and cuts – she won the NYFW with the Spring/Summer 18 collection. I have great news for all fashion lovers – the first drop was scheduled for March 15, 2018. Rihanna announced the date alongsideCONTINUE READING

New Fenty Puma drop on November 2nd, 2017 rihanna-fenty.com

Rihanna’s highly successful autumn/winter 17 collection is about to come back with more clothes and styles. Announced today, the next drop is taking place on Thursday, November 2nd. The apparel, shoes and accessories will be available for purchase at PUMA stores worldwide, as well as on Puma’s website. Alongside theCONTINUE READING

Rihanna attends Fenty Puma Pep Rally in New York on October 13, 2017

It is not every day that a full marching band welcomes shoppers to Bloomingdale’s 59th street flagship. Then again, it’s not every day that Rihanna is at Bloomingdale’s. On Friday morning, the singer arrived at the midtown store to much fanfare (there were also plenty of dedicated actual fans, some of whomCONTINUE READING