Rihanna opens the FENTYXPUMA pop-up shop in Los Angeles

Rihanna and PUMA know how to treat their fans. They organized a Rihanna Experience event at FENTYxPUMA pop-up shop in Los Angeles yesterday. RiRi was in good spirits as she played the shop assistant. She even went live on Instagram! If you are nearby 1050 Wilcox Ave make sure to check out the FENTYxPUMA spring/summer…

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Puma Expects Robust Earnings, Thanks in Large Part to Rihanna

Following a rebound year in 2016, Puma said it expects to deliver robust first-quarter results, prompting it to raise its guidance for the current year. In the first quarter, consolidated sales expanded approximately 15 percent on a currency-adjusted basis to €1.005 billion ($1.07 billion) while increasing 18.0 percent on reported terms. RIHMINDER: FENTYXPUMA SPRING/SUMMER COLLECTION…

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Rihanna spotted at LAX Airport

After not being seen for a couple of days, Rihanna was spotted at LAX Airport in Los Angeles last night. She spent a few days in Japan where she was photographed by fans. Rihanna likes to feel comfortable during long trips so she often chooses the fur slides she designed for PUMA. In case you missed it:…

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QUICK NEWS: New Stance collection; new PUMA Creeper

Rihanna and Stance come back with summer collection.  Style feeling stale? We’ve got the ANTI-dote with the limited-edition Stance Fenty Crew. Designed by Rihanna and premiered during her Spring 2017 Fenty X Puma runway show in Paris, the Fenty Crew was inspired by something a modern-day Marie Antoinette might wear while playing tennis. Make sure to…

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Second FENTYxPUMA collection available in the US; Europe gets release date

Rihanna’s second collection for PUMA (spring/summer 17) is now available in the United States. European fans, don’t worry! You will be able to get your hands on those amazing designs on April 13, when the collection drops in Europe. You can still get prepared by checking all the items and their prices out here: FENTY…

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Behind the Scenes: FENTY PUMA by Rihanna – AW17 Collection in Paris

FENTY Creative Director Rihanna and global sports brand PUMA presented the third installment of the beloved FENTY PUMA by RIHANNA collection in Paris on March 6, 2017. For the rebellious and daring, this season takes inspiration from the halls of FENTY University, paying homage to the kids gone rogue, who hit honor roll and serve…

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Rihanna wins Paris Fashion Week with her third collection for PUMA

Is there anything that woman cannot do? I doubt that. Last night she debuted her third collection for PUMA and left everyone in the fashion world floored.  Make sure to see all the looks! Warning: you will love and want all of them! WWD: It was just a quiet night in the library with Rihanna. For her…

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Second FENTYxPUMA collection pre-release drops March 9

Rihanna has had a busy week. First she was accepting her Humanitarian of The Year Award from Harvard, and now she’s managed to fit in another charitable act: announcing the next release date for her Fenty by Rihanna Puma shoe collection. It’s been a few months since Rihanna has graced us with a new shoe,…

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Rihanna to show her third PUMA collection in Paris

Rihanna will show her third Fenty Puma by Rihanna collection in Paris for fall 2017 on March 6. She will return to the City of Light after last season’s well-received show at the swanky, 19th-century mansion the Hôtel Salomon de Rothschild. Her first collection for fall 2016 was shown in New York at 23 Wall Street. The venue for the fall 2017 show have not…

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