New Fenty Puma drop on November 2nd, 2017 rihanna-fenty.com

More Fenty Puma AW 17 to drop this Thursday

Rihanna’s highly successful autumn/winter 17 collection is about to come back with more clothes and styles. Announced today, the next drop is taking place on Thursday, November 2nd. The apparel, shoes and accessories will be available for purchase at PUMA stores worldwide, as well as on Puma’s website. Alongside the announcement, Rihanna shared a new […]

Rihanna among 2017 Fashion Awards nominees

Rihanna among 2017 Fashion Awards nominees

Rihanna rebranded Puma in ways that no one saw coming. She is amazing at mixing high fashion with sport gear and British Fashion Council seems to agree. Today the nominations for 2017 Fashion Awards were announced and Rihanna is nominated with her Fenty Puma brand in Urban Luxe Brand category. Rihanna is up against such designers and […]

Rihanna on Fenty, Instagram trends and what's cute in guys rihanna-fenty.com

Rihanna on Fenty, Instagram trends and what’s cute in guys

Rihanna does not simply enter a room; she makes an entrance. And on Friday afternoon at the Bloomingdale’s flagship store in New York City, she was escorted inside by an exuberant high school marching band decked out in Fenty University gear, which brilliantly abbreviates to “F.U.” The occasion was a “pep rally” for the drop of Rihanna’s Fenty x […]

Rihanna attends Fenty Puma Pep Rally in New York on October 13, 2017

Rihanna attends Puma’s pep rally

It is not every day that a full marching band welcomes shoppers to Bloomingdale’s 59th street flagship. Then again, it’s not every day that Rihanna is at Bloomingdale’s. On Friday morning, the singer arrived at the midtown store to much fanfare (there were also plenty of dedicated actual fans, some of whom had been waiting outside since […]

Rihanna at Vogue Forces of Fashion Conference on October 12, 2017 rihanna-fenty.com

Rihanna talks Puma, Fenty Beauty and more at Vogue’s conference

Let’s get one thing straight — Rihanna is more than a pop icon. “I have long-term goals in fashion, but not so much with any one brand. You just never know what’s going to happen,” said the superstar during her in-depth talk with Vogue’s Hamish Bowles at the Forces of Fashion conference. Rihanna’s dedication shows; with Fenty x Puma, Fenty Beauty and […]

Rihanna rocks white boots in New York rihanna-fenty.com

Rihanna rocks white boots in New York

We went from not getting any photos of Rihanna for weeks and now we get them daily. We really missed seeing her! Our Bad Gal was photographed in New York last night, rocking white boots and carrying one of her favourite Louis Vuitton bags. She also shared a photo of herself posing in her apartment […]

Fenty Puma by Rihanna Pointy Creeper rihanna-fenty.com

New pointed Creeper from Rihanna coming Oct. 12

Rihanna just released the Ankle Strap Creeper and F.U. Suede Slides but we are not yet free to breathe! The bad gal is coming with another Creeper that features, unlike its forerunners, a pointy toe. The model will be available on October 12, 10 a.m. local time on Puma’s site and in selected stores. VOGUE’S […]

Rihanna models Fenty Puma on Instagram rihanna-fenty.com

Rihanna models Fenty Puma on Instagram

Rihanna’s designs for PUMA are always greeted with much love and admiration but probably the biggest fan of those collections is the superstar herself. Rihanna is currently in New York. On October 12th she will speak at Vogue’s Forces of Fashion conference and on Friday the Galaxy collection drops. Always playing with fashion, Bad Gal RiRi […]