Rihanna's Fenty Beauty won social media

When Rihanna’s new makeup line, Fenty Beauty, launched on September 8th, beauty lovers around the world went absolutely insane. From the yellow-gold highlighters to her range of 40 foundation shades and very Instagrammable packaging, there is truly something for everyone to swoon over. And thanks to the influencers and fans doing just thatCONTINUE READING

Live-created fan campaign for Fenty Beauty by Rihanna

Never shy of breaking the rules, Rihanna launches her globally anticipated makeup line, Fenty Beauty, in collaboration with Sephora, with an explosive experiential action for a new generation of beauty. The film of the Fenty Playground experience shows the complete takeover of Madrid’s central Callao Square, orchestrated by experiential designCONTINUE READING

Fenty Beauty Galaxy Collection Products rihanna-fenty.com

Thanks to Rihanna, you’ll be finished holiday shopping before Halloween even hits. The singer and beauty entrepreneur’s new holiday Fenty Beauty Galaxy Collection officially drops on Sephora, Harvey Nichols and Fenty Beauty on October 13, and to no one’s surprise at all, you’re going to want to scoop up every single space-themed item. Seriously—forget unicornsCONTINUE READING

Fenty Beauty Galaxy collection by Rihanna

Rihanna took the beauty industry by storm when she released Fenty Beauty by Rihanna in September. Last night she shared the first promotional photo of the upcoming Fenty Beauty Galaxy collection which drops on Friday, October 13th. Rihanna promoted her line in New York, London, Paris and Madrid. The Galaxy collectionCONTINUE READING