7 things to know about Rihanna’s Fenty x Puma Spring 2017 show

Rihanna made her Paris fashion week debut with a show for her Spring 2017 Fenty x Puma collection. Set against the ornate backdrop of the Hôtel Salomon de Rothschild, Rih’s second Puma offering was a tongue-in-cheek take on Marie Antoinette—if Marie Antoinette was the coolest girl on the block. With …

Proof that PUMA and Rihanna owned NYFW

Despite selling out Madison Square Garden for his Yeezy Season 3 show, dropping a controversial new album and making headlines for his increasingly frequent Twitter rants of late, Kanye West did not generate the biggest buzz during New York Fashion Week.  According to data collected by Twitter, Rihanna’s debut collection for Puma dominated the #NYFW conversation. Puma …

Rihanna: “I Tried To Push The Envelope A Little Bit”

“I’m on cloud nine,” said Rihanna, the pop star turned brand ambassador and women’s creative director of Puma, after her first fashion show for the label. An hour earlier, her first full collection, a street-inspired, Japanophile departure from Puma’s usual sport-ready performance wear, had come down an L.E.D. runway to …