Live-created fan campaign for Fenty Beauty by Rihanna

Never shy of breaking the rules, Rihanna launches her globally anticipated makeup line, Fenty Beauty, in collaboration with Sephora, with an explosive experiential action for a new generation of beauty. The film of the Fenty Playground experience shows the complete takeover of Madrid’s central Callao Square, orchestrated by experiential designCONTINUE READING

This first-of-its-kind, virtual reality, 270° POV video app has it all. It’s the “missing chapter” to the highly-controversial BBHMM music video, that answers the question on everyone’s mind: “What happened to the Accountant?” This is Rihanna’s special gift to her beloved fans! So sit down, grab a headset, strap in, andCONTINUE READING

Rihanna will be making a personal appearance at Macy’s Lenox Square to celebrate the launch of her first fragrance for men, Rogue Man! Saturday, October 25th 3 p.m – Macy’s Lenox Square- 3393 Peachtree Rd, Atlanta, GA (2nd floor) The first 300 customers that come into Macy’s Lenox Square andCONTINUE READING

Budweiser unveiled its 2014 MADE for Music campaign, drawing on the brand’s long-standing support of great music and great artists of all types around the world. Inspired by the global confluence of music and other dynamic forms of artistic expression, Budweiser MADE for Music gives global music fans access toCONTINUE READING

Rihanna has just become the queen of Facebook. After passing Eminem she is now the most liked person on that social network. At the moment of writing this post, she has 61.284.782 fans there and Eminem has almost 80K less fans with 61.205.984 likes. Congratulations, Rihanna! In other news: RihannaCONTINUE READING

Vita Coco recently teamed up with Rihanna to make the greatest fan poster ever: an image of her assembled entirely from tens of thousands of fan submitted images. It’s all part of an effort to promote Rihanna’s signature Vita Coco flavor called Tropical Fruit, a delicious blend of the flavorsCONTINUE READING