The music video for Pon de Replay was directed by Little X. The video is set in a nightclub and begins with Rihanna and two her friends arriving at a club where everybody is bored and not dancing because of the low music. She steps up on a platform, wearing a silver belly top with baggy jeans, and begins singing and dancing the song, causing the DJ, played by DJ Cipha Sounds, to turn the music up and for everybody to start dancing. Scenes of people dancing in the club are intercut with images being juxtaposed of Rihanna leaning against the wall wearing a light blue short dress, singing to the lyrics of the song. Rihanna is also featured belly dancing in the video and Canadian rapper Kardinal Offishall makes a cameo appearance. The video ends with people in the club formed in a circle dancing in the middle of the dance floor.