The guest artist’s challenge is to set twelve unknown, raw and undiscovered designers their challenge – to create and design a bespoke and innovative stage outfit for them to wear at a variety of important occasions, including a multitude of live performances, shoots and high-profile events. The guest artist will then choose their winning outfit in a tense showcase final that will prove whether the designers have adhered to the instructions they originally set. There’s no room for mistakes – these are very real briefs – no musical artist wants a fashion disaster on their hands in front of merciless photographers and harsh fashion critics.
The final challenge and ultimate task for the winner will be to design a unique stage outfit for Rihanna to wear at her biggest London live gig in 2012, and the enviable chance to dress one of the world’s most famous women for an event that will attract worldwide coverage. It’s high-stakes indeed as the biggest gig in fashion gets underway.
With the panel of mentors personally hand-picked by Rihanna herself, “Styled To Rock” will celebrate the extraordinary talent and creativity in the British fashion scene, and search for the next generation of Britain’s most promising fashion designers. Over ten weeks twelve unknown designers selected by executive-producer Rihanna,will be challenged by the mentors to create outfits for a string of A-list music artists to wear. The show will ultimately recognise the increasing influence popstars have on mainstream fashion trends and provide an enviable springboard for the aspiring designer’s future fashion career.
The Scissor Sisters, Katy Perry, Cheryl Cole,Pixie Lott, Rizzle Kicks, Tinchy Stryder, Little Mix, Little Boots are in the line up of celebs to be featured on the show. It is also said that Rihanna reached out to Calvin Harris for the theme tune of show.
“Styled To Rock” has been made in association with Diet Coke. Sky customers were able to enjoy the series exclusively on Sky Living HD August 14th, 2012 at 9pm. It was also be available on the move and on demand with Sky Go.