The video begins with a monologue about love and heartbreak by an unseen narrator, fashion model Agyness Deyn. Multiple scenes of Rihanna and her lover are intercut throughout the narration, depicting them in different love and hate situations with each other. The two are shown as completely enamored with each other while engaging in fun activities together, including enjoying their time at an indoor skating centre and eating in fast food restaurants. During the chorus, the video shows the romance to be somewhat warped, as images of drugs, various pills and dilated pupils are shown, while brief scenes of Rihanna and her boyfriend preparing to engage in sexual intercourse and their various stages of undress are shown. The chorus continues and the video abruptly cuts to Rihanna and other people at an outdoor rave, dancing to music. Calvin Harris features as the DJ during this scene.
From the second verse, Rihanna and her boyfriend are seen happily running amok in a supermarket, pushing each other in a shopping cart and spraying canned drinks at each other. This scene is interrupted with Rihanna in a white car outside with her boyfriend who begins to recklessly drive in circles, resulting in Rihanna asking him to stop the car which ensues into an argument between the pair. The video then progressively shows the couple experiencing mounting difficulties in their relationship. Rihanna removes herself from the car and returns moments later where we see her boyfriend grab her chin to look at him, suggesting that he is domestically violent towards her. During the final chorus Rihanna can be seen vomiting what appears to be pink and white streamers; she is also seen passed out on the street while her boyfriend tries to revive her. In another scene, Rihanna is seen lying on a couch while her boyfriend tattoos the word ‘MINE’ on her backside. Eventually, Rihanna decides to leave her boyfriend after finding him passed out on the floor of his apartment – and most likely due to the previous events shown throughout the video. The clip ends with Rihanna curled up in the corner of a room, crying.