Parlux introduced Reb’l Fleur, the first fragrance from Rihanna, the world’s best selling pop female recording artist, at TFWA World Exhibition in Cannes (France). The perfume was launched in 2011 in the US with an international roll-out following shortly.
“Daring, sexy and truly memorable, Reb’l Fleur is as much in tune with Barbados-born Rihanna’s roots as it is with the glamour of her present life in New York City.”
The fragrance is an intense and daring fruity chypre, composed of sophisticated floral notes: tuberose, violet and hibiscus, – with a splash of coconut water, – over the light and smooth base, the combination of the final notes evokes the impression of warm skin. The perfume was created by Caroline Sabas and Marypierre Julien of Givaudan.
The elegant bottle, which glows from within, is beautifully designed in the shape of a high heel. The bottle is adorned with silken ribbons and an golden ring on the stopper.
The singer made a statement in a press release saying that she wanted to come up with something new and bring a fragrance characterized by uniqueness when it comes to its scent and for the bottle too.
“I believe a woman should dare to be different — willing to live her life for herself and not for other people. This fragrance is about my passion for individuality — being expressive and empowering, yes, but also emotional and intriguing. I promise you Reb’l Fleur will not be easily forgotten.”